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Unit Synopsis
This unit will explore principles of typography and colour theory, equipping you with the skills to create visually engaging and effective designs for both print and digital media. Through a combination of theoretical knowledge and hands-on practice, you will explore the history, anatomy and application of typography, learning how to work with type to create well-organised and aesthetically pleasing compositions. You will also engage with colour theory principles, learning how to apply colour to designs that communicate the intended message and evoke the right emotional response in different media contexts. By the end of this unit, you will be able to critically evaluate typography and colour choices in real-world design scenarios, and confidently apply these elements to a variety of creative projects.
Details
| Level | Undergraduate |
|---|---|
| Unit Level | 2 |
| Credit Points | 6 |
| Student Contribution Band | SCA Band 2 |
| Fraction of Full-Time Student Load | 0.125 |
| Pre-requisites or Co-requisites |
Prerequisite: MMST11003 Visual Design Fundamentals Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework). |
| Class Timetable | View Unit Timetable |
| Residential School | No Residential School |
Unit Availabilities from Term 1 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Assessment Tasks
| Assessment Task | Weighting |
|---|---|
| 1. Portfolio | 50% |
| 2. Reflective Practice Assignment | 50% |
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
Past Exams
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
On successful completion of this unit, you will be able to:
- Explain typography theory, principles and terminology
- Create effective visual designs that demonstrate the informed application of typographic principles
- Explain colour theory, principles and terminology
- Create effective visual designs that employ appropriate colour schemes based on colour theory principles
- Analyse and critique the use of typography and colour in different media and contexts.
| Assessment Tasks | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Portfolio | • | • | • | • | • |
| 2 - Reflective Practice Assignment | • | • | • | • | • |
| Graduate Attributes | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Communication | • | • | • | • | • |
| 2 - Problem Solving | • | • | |||
| 3 - Critical Thinking | • | • | • | • | • |
| 4 - Information Literacy | • | • | |||
| 6 - Information Technology Competence | • | • | |||
| 7 - Cross Cultural Competence | • | • | |||
| 8 - Ethical practice | • | ||||
| 9 - Social Innovation | • | ||||
| 10 - Aboriginal and Torres Strait Islander Cultures | • | ||||
| Assessment Tasks | Graduate Attributes | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 10 | |