COMM20110 - Crisis Communication

General Information

Unit Synopsis

Not everything happens to plan. Sometimes crises occur with little or no warning, while other times issues build over time. How you manage the crisis as a leader can make or break an organisation. This unit will examine crisis management from a communications perspective. Communicating during and after a crisis is a complex strategy of message development and targeted delivery. You will examine the crisis lifecycle and the role of leadership during a crisis. You will develop messages for stakeholders as well as tools for managing intense media scrutiny. This unit is ideal for decision makers in organisations, or those who may be at the front line when a crisis occurs.

Details

Level Postgraduate
Unit Level 8
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites

Admission to CC27, CL44, CL45, CM39 or CM52 or completion of 48 credit points.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2024

Term 2 - 2025 Profile
Online
Term 2 - 2026 Profile
Mixed Mode

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Postgraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

This information will not be available until 8 weeks before term.
To see assessment details from an earlier availability, please search via a previous term.

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University's Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 2 - 2024 : The overall satisfaction for students in the last offering of this course was 63.16% (`Agree` and `Strongly Agree` responses), based on a 20.65% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student Satisfaction Survey
Feedback
Students would benefit from a broader range of learning materials, including videos, interactive modules and synchronous sessions
Recommendation
Embed a broader range of learning materials into the unit, including videos, interactive tools such as H5Ps and offer more synchronous sessions
Action Taken
A broader range of learning materials were embedded into the unit. More synchronous sessions were offered to students (weekly online sessions).
Source: Student Satisfaction Survey
Feedback
Students enjoyed the 'real-world' applicability of the assessment pieces
Recommendation
Continue to offer assessments in which students can see a direct link between their assessment and their current or future workplaces
Action Taken
Assessments which incorporated 'real-world' links to their current or future workplaces were retained.
Source: Student Satisfaction Survey
Feedback
Students felt written feedback may not have been sufficient for their needs
Recommendation
Consider ways to give students more detailed feedback on their assessment, in a range of formats, including oral feedback
Action Taken
More detailed feedback was provided to students on their assessment, including oral feedback.
Source: Student Satisfaction Survey
Feedback
Students needed additional clarity regarding assessment instructions and expectations
Recommendation
Revise all assessment related material, including marking rubrics, to ensure clarity for students.
Action Taken
In Progress
Source: Student Satisfaction Survey
Feedback
Students felt unclear about connections between the unit content and their own course
Recommendation
Incorporate more direct connections between the unit content and their own course, such as through more specific case studies and examples across a wider range of disciplines.
Action Taken
In Progress
Source: Student Satisfaction Survey
Feedback
Students felt well supported by teaching staff, and appreciated staff flexibility, understanding and incorporation of real-world experience in learning content
Recommendation
Continue student-focused delivery of unit, including flexibility and incorporation of real-world experience throughout the unit.
Action Taken
In Progress
Unit learning Outcomes
This information will not be available until 8 weeks before term.
To see Learning Outcomes from an earlier availability, please search via a previous term.