Not everything happens according to plan. Sometimes crises occur with little or no warning, while other times issues build over time. How you manage the crisis as a leader can make or break an organisation. This unit will examine crisis management from a communications perspective. Communicating during and after a crisis is a complex strategy of message development and targeted delivery. You will examine the crisis lifecycle and the role of leadership during a crisis. You will develop messages for stakeholders as well as tools for managing intense media scrutiny. This unit is ideal for decision-makers in organisations or those who may be on the front line when a crisis occurs.

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student Satisfaction Survey

Students needed additional clarity regarding assessment instructions and expectations

Revise all assessment related material, including marking rubrics, to ensure clarity for students.

Feedback from Student Satisfaction Survey

Students felt unclear about connections between the unit content and their own course

Incorporate more direct connections between the unit content and their own course, such as through more specific case studies and examples across a wider range of disciplines.

Feedback from Student Satisfaction Survey

Students felt well supported by teaching staff, and appreciated staff flexibility, understanding and incorporation of real-world experience in learning content

Continue student-focused delivery of unit, including flexibility and incorporation of real-world experience throughout the unit.