COMM13111 - Public Relations Project

General Information

Unit Synopsis

This unit gives you an opportunity to undertake a project of your choice in the Public Relations discipline in which you have already done a substantial amount of study. The project is flexible and is designed by students in consultation with academic and workplace supervisors. It may involve academic research into Public Relations practice or a professional work placement with an approved organisation (minimum 120 hours). Academic and workplace supervisors will work with students to devise assessment tasks that will meet negotiated and specific project learning outcomes.

Details

Level Undergraduate
Unit Level 3
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites Prerequisite: Students must have completed 48 credit points prior to taking this unit

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 1 - 2024

Term 1 - 2024 Profile
Online
Term 1 - 2025 Profile
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Written Assessment 10%
2. Practical and Written Assessment 50%
3. Written Assessment 40%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University's Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

No previous feedback available

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Unit coordinator reflection
Feedback
Having a choice of project types allows students to select a project that is suited to their career path.
Recommendation
Maintain the choice of work placement, media product or research paper so students can choose a project most relevant to their career path.
Action Taken
The choice for work placement, media product or research paper was retained in 2024.
Source: Unit Coordinator reflection
Feedback
The use of a critical reflection ensures students can critically apply theory to application, and reinforce their learning at the capstone level.
Recommendation
Maintain the inclusion of a critical reflection as part of the assessment.
Action Taken
The inclusion of critical reflections was retained in 2024.
Source: Teaching Staff Review
Feedback
It is valuable for students to perceive a link between their study in this unit, and their future work or career goals
Recommendation
Continue to offer flexibility and choice to students in order to maintain links between their study, and their future career.
Action Taken
In Progress
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Develop objectives and criteria for a Public Relations project proposal
  2. Demonstrate knowledge and relevant skill of Public Relations practice at a graduate level
  3. Produce an e-portfolio to a professional standard
  4. Apply knowledge of Public Relations theory and practice at a graduate level
  5. Critically reflect on Public Relations practice.

N/A

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Written Assessment •
2 - Practical and Written Assessment • •
3 - Written Assessment • •
Alignment of Graduate Attributes to Learning Outcomes
• Introductory Level
• Intermediate Level
• Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication • • • • •
2 - Problem Solving • •
3 - Critical Thinking • • • •
4 - Information Literacy • • • •
6 - Information Technology Competence • • •
7 - Cross Cultural Competence •
8 - Ethical practice • • •
9 - Social Innovation •
Alignment of Assessment Tasks to Graduate Attributes
• Introductory Level
• Intermediate Level
• Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10
1 - Written Assessment • • •
2 - Practical and Written Assessment • • • • • • •
3 - Written Assessment • • • • •