Unit Synopsis
This unit provides an opportunity to undertake a project of your choice in the Strategic Communication discipline in which you have already done a substantial amount of study. The project is flexible and is designed by students in consultation with academic and workplace supervisors. It may involve academic research into Strategic Communication practice or a professional work placement with an approved organisation (minimum 120 hours). Academic and workplace supervisors will work with students to devise assessment tasks that will meet negotiated and specific project learning outcomes.
Details
| Level | Undergraduate |
|---|---|
| Unit Level | 3 |
| Credit Points | 6 |
| Student Contribution Band | SCA Band 4 |
| Fraction of Full-Time Student Load | 0.125 |
| Pre-requisites or Co-requisites |
Prerequisite: Students must have completed 48 credit points prior to taking this unit Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework). |
| Class Timetable | View Unit Timetable |
| Residential School | No Residential School |
Unit Availabilities from Term 1 - 2026
Term 1 - 2026 Profile
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Assessment Tasks
| Assessment Task | Weighting |
|---|---|
| 1. Presentation | 15% |
| 2. Portfolio | 50% |
| 3. Reflective Practice Assignment | 35% |
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
Past Exams
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
Term 1 - 2025 : The overall satisfaction for students in the last offering of this course was 100.00% (`Agree` and `Strongly Agree` responses), based on a 50% response rate.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Source: Teaching Staff Review
It is valuable for students to perceive a link between their study in this unit, and their future work or career goals
Continue to offer flexibility and choice to students in order to maintain links between their study, and their future career.
Students were provided the opportunity to choose a project based on their experience and circumstances with the option to base a project on their current workplace, to find their own client to work with or to work with one nominated by CQUniversity. This flexibility meant students could harness their skills and apply them to their preferred field.
Source: Self-reflection
Flexible project options
Continue to provide flexible project options that students can choose from and that help support their future career goals.
In Progress
On successful completion of this unit, you will be able to:
- Plan, design, and execute a strategic communication project or placement aligned with professional standards
- Critically analyse relevant communication theory and research to inform evidence-based strategy development
- Collaborate effectively with academic, workplace, and industry stakeholders, demonstrating reflective and ethical professional practice
- Develop and produce professional communication deliverables, tailored to target audiences and platforms
- Evaluate project outcomes using appropriate metrics and reflect on personal learning and professional competencies within a digital media environment.
N/A
| Assessment Tasks | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Presentation | • | • | • | • | |
| 2 - Portfolio | • | • | • | • | |
| 3 - Reflective Practice Assignment | • | • | |||
| Graduate Attributes | Learning Outcomes | ||||
|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |
| 1 - Communication | • | • | • | • | • |
| 2 - Problem Solving | • | • | |||
| 3 - Critical Thinking | • | • | • | • | • |
| 4 - Information Literacy | • | ||||
| 5 - Team Work | • | ||||
| 6 - Information Technology Competence | • | ||||
| 8 - Ethical practice | • | • | |||
| 9 - Social Innovation | • | ||||
| Assessment Tasks | Graduate Attributes | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 10 | |