Overview
This unit introduces you to the innovation ecosystem and the place of intellectual property (IP) within that ecosystem. In the first half of the unit, you will learn about Australia’s statutory IP rights, including copyright, patents, designs, and trademarks, and the associated international IP conventions and treaties. You will also consider other rights regarding confidentiality and passing off. IP is an important business asset, and in the second half of the unit, you will investigate the commercialisation of IP. To set the scene, you will look at the regulatory context – how government incentivises innovation and commercialisation. You will then consider the foundational components of commercialisation, including the concept of IP due diligences, business structuring and funding issues, negotiations, and options to monetise IP. You will spend the final two weeks of the unit investigating IP licensing, which lies at the heart of IP commercialisation. Major licensing terms, and the associated risks of anti-competitive conduct will be canvassed. Students will have the option to design their own end-of-term research assessment to cater for their particular interests, or to complete a set final paper.
Details
Pre-requisites or Co-requisites
Co-requisite LAWS11057, LAWS11059, LAWS11066 for Law students. Pre-Req of LAWS11030 and co-requisite of LAWS12076 for Business students.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2025
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from SUTE data T1/2024
This was a great unit. We were provided with a lot of information and resources that assisted with our learning. AJ provides students with a range of different learning aids that are invaluable to neurodiverse students and those who are juggling their study commitments whilst working and young kids. AJ is inclusive and supportive of every student and committed to providing us with a valuable experience. Her individual assessment feedback assists with understanding how we can improve. I particularly enjoyed the last assessment in this unit. At first I found it challenging with needing to decide on one of three the options. However, once I started, I really enjoyed the opportunity to consider how the changes in government policy have effected innovation in Australia. I had not had an assessment like this and I found it gave me a greater understanding of our system as a whole. We are commonly taught how the judicial and justice system operate and not how the government system and policy impacts society.
Retain topic on innovation policy.
Feedback from SUTE data T1/2024
I thoroughly enjoyed the unit and would commend it to any student. Some extra time issue spotting problems with example IP Agreements may be useful. Additionally, the exposure to real world Australian competition law improved my understanding and is something that could possibly be adopted in other units. The lecturer's enthusiasm and energy provided enormous inspiration. The opportunity for feedback was outstanding and I always felt encouraged and supported each week of the term.
Retain topic on competition law. Consider expanding the IP agreement clause weeks.
Feedback from SUTE data T1/2024
This subject was hard. I really struggled with it in general but the AI side of the assessments I found really difficult. Trying to understand the principles then which ones do not apply to AI I really struggled with. I know AI is a new challenge but I think I would have struggled less in this class having taken it earlier in my degree when this was not discussed.
Emphasise to students that the work on foundational IP principles in the first 6 weeks will be critical to both their mid-term and end of term assessments, and advise they need to keep up with their readings and clarify any queries on the way through, rather than trying to catch up at the end of the unit.
- Identify and apply legal principles relating to confidential information, copyright, patents, designs, trade marks and the protection of business reputation.
- Assess the legal and practical steps needed to ensure that intellectual property rights remain valid and enforceable.
- Analyse and evaluate intellectual property protection issues and/or commercialisation issues, potential business and competition law risks.
Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks | Learning Outcomes | ||
---|---|---|---|
1 | 2 | 3 | |
1 - Online Quiz(zes) - 20% | |||
2 - Written Assessment - 30% | |||
3 - Written Assessment - 50% |
Alignment of Graduate Attributes to Learning Outcomes
Graduate Attributes | Learning Outcomes | ||
---|---|---|---|
1 | 2 | 3 | |
1 - Communication | |||
2 - Problem Solving | |||
3 - Critical Thinking | |||
4 - Information Literacy | |||
5 - Team Work | |||
6 - Information Technology Competence | |||
7 - Cross Cultural Competence | |||
8 - Ethical practice | |||
9 - Social Innovation | |||
10 - Aboriginal and Torres Strait Islander Cultures |
Textbooks
Commercialisation of Intellectual Property
1st edition (2019)
Authors: Natalie Stoianoff, Fred Chilton, Ann L Monotti
Lexis Nexis Butterworths
Chatswood Chatswood , NSW , Australia
ISBN: 9780409340648
Binding: Paperback
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- Webcam and microphone for participation in tutorials
All submissions for this unit must use the referencing style: Australian Guide to Legal Citation, 4th ed
For further information, see the Assessment Tasks.
a.m.george@cqu.edu.au
Module/Topic
Overview of intellectual property
Chapter
- Study guide, lecture video and slides for week 1;
- Natalie P Stoianoff, Fred Chilton and Anne L Monotti, Commercialisation of Intellectual Property (LexisNexis Butterworths, 2019) (Text):
- Chapter 1, 'Setting the Scene for Intellectual Property Commercialisation'; and
- Chapter 2, 'Overview of Intellectual Property Rights'.
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Copyright Law
Chapter
- Study guide, lecture video and slides for week 2;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Patent Law
Chapter
- Study guide, lecture video and slides for week 3;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Trade marks
Chapter
- Study guide, lecture video and slides for week 4;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Passing off and Australian competition law
Chapter
- Study guide, lecture video and slides for week 5;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Vacation week
Chapter
Vacation week
Events and Submissions/Topic
Module/Topic
Designs and Confidential Information
Chapter
- Study guide, lecture video and slides for week 6;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
The Bigger Picture of Innovation & IP: Regulatory Context
Chapter
- Study guide, lecture video and slides for week 7;
- Text, chapter 3: 'Drivers of Innovation';
- Amanda-Jane George and Julie-Anne Tarr, 'Addressing Australia’s collaboration ‘problem’: Is there a Brave New World of innovation policy post COVID-19?' (Australian Journal of Public Administration);
- (Optional): Amanda-Jane George, Julie-Anne Tarr and Susan Bird, 'Forty Years of Freedom of Information (FOI): Accountability, Policymaking and the National Innovation and Science Agenda' (2020) 31 PLR 189-211;
- AJ George and Julie-Ann Tarr, 'A case study in innovation policymaking: standard contracts as a tool to improve university–industry collaboration' (2024) 15(5) Journal of Science & Technology Policy Management 1085;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Commercialisation I: Ownership and Employment Issues
Chapter
- Study guide, lecture video and slides for week 8;
- Text, chapter 4, 'Issues Regarding the Development of Intellectual Property';
- Amanda George and Julie-Anne Tarr, 'Faculty and employee ownership of inventions in Australia' (2010) 28(1) Nature Biotechnology. (You will need your CQUniversity library login to access this link);
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Commercialisation II: Business Structures for IP Commercialisation, Funding
Chapter
- Study guide, lecture video and slides for week 9;
- Text, chapter 5, 'Structures for Commercialisation';
- Text, chapter 6, 'Funding Innovation and Commercialisation';
- (Optional) Text, chapter11, 'Security and Insolvency', **but only paragraphs 11.1-11.46;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Licensing I: Negotiation - Relational versus Adversarial Approaches (Or a Bit of Both?)
Chapter
- Study guide, lecture video and slides for week 10;
- Text, chapter 8, 'Licensing of Intellectual Property Rights';
- David Frydlinger, Tim Cummins, Kate Vitasek and Jim Bergman, 'Unpacking Relational Contracts' (Haslam College of Business, IACCM and Lindahl, 2017);
- Noel Byrne and Amanda McBratney, Licensing Technology (Jordan Publishing, 2006), chapter 4, 'Negotiating the Licensing Contract';
- AJ George and Julie-Ann Tarr, 'A case study in innovation policymaking: standard contracts as a tool to improve university–industry collaboration' (2024) 15(5) Journal of Science & Technology Policy Management 1085.
- (Optional): Captain Greg Lazton, 'The FFG Enterprise - Excellence in Asset Management through Collaboration';
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Licensing II: The licensing agreement (the nuts and bolts)
Chapter
- Study guide, lecture video and slides for week 11;
- Text, chapter 9, 'Drafting Licences';
- Text, chapter 10, 'Multimedia Licensing and Commercialisation in the Age of the Digital Entrepreneur';
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Licensing III: Licensing and competition law
Chapter
- Study guide, lecture video and slides for week 12;
- Any other resources as advised on Moodle.
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
1 Online Quiz(zes)
This assessment task will consist of 10 multiple choice questions and will assess topics covered in weeks 1 to 3.
1
Other
Week 4 Friday (4 Apr 2025) 11:45 pm AEST
Complete and submit via link on Moodle.
One week after close of quiz.
Understanding of the different IP regimes and their basic features - 40%
Understanding of the the nature and scope of copyright law - 30%
Understanding of the nature and scope of patent law - 30%
- Identify and apply legal principles relating to confidential information, copyright, patents, designs, trade marks and the protection of business reputation.
- Assess the legal and practical steps needed to ensure that intellectual property rights remain valid and enforceable.
- Analyse and evaluate intellectual property protection issues and/or commercialisation issues, potential business and competition law risks.
2 Written Assessment
This assessment will examine student's knowledge of selected topics covered up to Week 6 and it will be based on a hypothetical problem scenario. You will be required to address legal problems on IP protection with the aid of primary and secondary legal sources. See further detailed information to be released on Moodle under the Assessment tile.
Week 8 Friday (9 May 2025) 11:45 pm AEST
Complete and submit via link on Moodle.
Two weeks from due date.
***PLEASE NOTE: this assessment is designed to develop your understanding of the various IP rights as well as your critical thinking and analytical skills in applying them to a real-world situation. Accordingly, students MUST NOT use GENERATIVE AI in completing this assessment and its associated research tasks.
Note that the lecturer runs all assessment questions through generative AI and knows how it will respond, including hallucinations and fake case names/citations. In addition, Turnitin will likely be able to detect AI usage. (Yes, I'm serious about the "no AI usage" in this unit).
If you are found to have used AI in your assessment piece, it will be graded at ZERO.
CRITERIA:
This assessment (30 marks, 30% of your grade) will be assessed according to the following criteria:
- quality of the statement of the legal issue(s) and rules (5 marks, 5%);
- (i) correct and thorough analysis of law AND (ii) application of the rules and legal principles to the legal issue(s) (15 marks, 15%);
- well thought-out conclusion (5 marks, 5%), and
- quality of the communication/language usage and observance of proper structure, format, and instructions (5 marks, 5%).
See the below rubric:
- Identify and apply legal principles relating to confidential information, copyright, patents, designs, trade marks and the protection of business reputation.
- Assess the legal and practical steps needed to ensure that intellectual property rights remain valid and enforceable.
- Analyse and evaluate intellectual property protection issues and/or commercialisation issues, potential business and competition law risks.
3 Written Assessment
Final research paper (min 2000, max 2200 words, exclusive of footnotes).
In this unit, you will encounter some complex subject matter which will hopefully inspire your research curiosity. For this final piece of assessment, you have 4 options:
1. Design your own assessment:
The second half of the unit material in particular is designed to get you thinking about entrepreneurship, government innovation policy and commercialisation. The material is deliberately provocative to get you thinking about your own views and opinions on the subject matter. You are encouraged to pursue your own individual research interests within the bounds of the second half of the unit material (it may straddle the first half of unit material (IP rights) but with the emphasis on a policy or commercialisation issue). You may develop your own, unique research question to pursue in consultation with the Unit Coordinator, who will be able to provide you with assistance in scoping your research question appropriately for the task.
If you decide to develop your own research question to write on, you must have emailed your paper proposal to Unit Coordinator for approval by the end of week 5. Your paper proposal must demonstrate that you have considered the following issues in order to submit the paper on time and in a well-researched manner:
- What is the research question or problem that you wish to write about? Clearly define the research problem and how you want to address it;
- Why do you want to research this issue? You should show that you have at least conducted a preliminary review of the literature to demonstrate that it is a research question worthy of study.
- How are you going to do it? You should show that you have a defined schedule for your literature review that is achievable, to allow time for the write-up of your paper and submission by the due date.
OR If you do NOT wish to develop your own research question to write on, you must submit a final individual paper on only ONE of the following topics:
2. Present a critical analysis: Critically analyze the differing approaches of the Australian and German courts in designating the inventorship of artificial intelligence (AI)-generated inventions in the Thaler series of test cases. In your analysis, consider the implications of the most recent German approach in allowing Stephen Thaler to be named as an inventor, despite the AI machine purportedly being the actual creator. In light of these considerations, discuss whether the current frameworks in both jurisdictions adequately address the challenges posed by AI-generated inventions and whether reform is needed to adequately incentivise the creation of patentable inventions and their effective commercialisation.
(For this assignment, you will need to read the following in the Thaler (DABUS) series of test cases: Australian Federal Court decision, Full Federal Court decision, and High Court transcript refusing special leave to appeal to the High Court. You will also need to read the German Federal Patent Court and Federal Court of Justice decisions. I would also highly recommend Dan Burk's article and Daria Kim's articles, and a UK report, which will be posted to Moodle. To augment these resources, you will also need to do your own independent research so that you can show a commanding understanding of the field of patent law and, in particular, the requirement to designate the name of an inventor and how this impacts on commercialisation. Remember, your aim here is to critically analyse the cases, not just tell me what they said - ask yourself questions such as 'Are they right? Are there gaps? Are they wrong? Do we need further reform? Are patents even needed to inspire AI inventiveness or for effective commercialisation?').
OR
3. Argue a proposition: "The Australian government has a historically poor track record in innovation policy-making." Discuss, including a policy example such as the National Innovation and Science Agenda (NISA) and/or the IP Toolkit.
(Here, you will need to draw on your knowledge gained in this unit (particularly in the latter half) to take a stand for or against the proposition and present a compelling argument with a policy example justifying your position. You will need to critically evaluate and discuss the history of innovation policy in this country, citing specific initiatives such as the NISA and/or the IP Toolkit. I have written published articles on both of these which are linked in the unit materials. You will need to also support your work with appropriate independent research, citing policy, and commentary in articles, reports, books, etc).
OR
4. Answer a problem-based question: Your clients are three academics who have developed an exciting software invention; they have not yet considered any IP protection. The university has been approached by a large US company to discuss a potential buy-out, although the academics still want to keep researching on the invention. They also want to talk about the invention to a learned society's seminar. Advise the academics (citing appropriate research, such as legislation, case law, articles, reports, books, etc) regarding:
- any IP protections they will need to put in place and cautions they will need to exercise,
- how to structure their commercialisation activities with an appropriate business model, and
- the salient factors they will need to take into account when arriving at any potential licensing terms.
(Note, if you choose this topic, you may cite the study guide(s) if necessary - but you MUST also show evidence of independent research, particularly a commanding understanding of the principles and/or case law that is involved in answering these practical questions. This topic is not designed to be 'light on' with independent research given that you will have had 12 weeks to prepare for it. As with the other topics, I will be looking for evidence of you having developed a critical insight into the issues and your own 'voice' in respect of same).
***PLEASE NOTE: this assessment is designed to develop your critical thinking and analytical skills, so students MUST NOT use GENERATIVE AI in completing this assessment and its associated research tasks. Any assessment found to have been using AI will be graded at ZERO.
To counter the potential unauthorised use of generative AI LLM models such as ChatGPT and Copilot, ALL students MUST submit a REFLECTIVE RESEARCH DIARY with this assessment to indicate (1) the resources they have consulted, (2) dates the resources were consulted, and (3) how the resources developed their thinking in the assessment. To avoid any doubt, a document with a TABLE including the following must be copied and pasted at the end of the student's final assignment:
(1) resources utilised in the assessment (designate all resources, including articles, website URLs, videos, etc. If you have referred to a resource in your work, it must be included here in the table),
(2) date(s) that the resources were consulted, and
(3) brief notes/reflection on how the resources were influential on the arguments presented in the student's final assignment. THIS IS MANDATORY, if I cannot tell how you developed your thinking in this assignment with the use of the resources, then the diary will NOT be sufficient and you will receive a grade of ZERO. A simple list of resources resembling a bibliography is NOT acceptable. This reflective research diary requirement is not difficult: as you are researching, keep your reflective diary document open, and jot down your resources as you gather them. As you then read through the resources, make notes in your diary about what you're thinking and how it is impacting on your critical analysis of the topic you've chosen. See further the rubric below. The diary attracts 10 marks or 10% of your final grade. See further the rubric below.
Pedagogically, there are good reasons - apart from reducing the risk of AI usage - for requiring you to do a reflective research diary or memorandum. These are often required for larger research projects, and will be required if you go on to do postgraduate research. So, it's a great idea to start getting into the habit of doing one "as you go" with your research now.
Note that the lecturer has already run these assessment questions through generative AI and knows how it will respond. In addition, Turnitin will likely be able to detect AI usage. (Yes, as you can gather, I'm serious about the "no AI usage" in this unit).
Review/Exam Week Monday (9 June 2025) 11:45 pm AEST
Submit via link on Moodle.
Results to be released following certification of grades
- Identify and apply legal principles relating to confidential information, copyright, patents, designs, trade marks and the protection of business reputation.
- Analyse and evaluate intellectual property protection issues and/or commercialisation issues, potential business and competition law risks.
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
