Course Summary
This micro-credential will provide an introductory level of knowledge on the tools and skills in managing social media for small businesses. Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This micro-credential is relevant for a small business owner, sole trader or those who work in administrative roles managing social media.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Our micro-credentials are aligned to the United Nations Sustainable Development Goals.
What is a Digital Badge?
Requirements - To Be Eligible
For your application to be considered, you must meet the following entry requirements.
Entry RequirementsThere are no specific entry requirements to enrol in this micro-credential. It is relevant for anyone wishing to develop or update their social media skills.
Course Details
| Course Type | Short Course (Professional Development) |
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Admission Codes
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Domestic Students Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students CRICOS Codes |
Not Applicable |
Student Outcomes, Career Opportunities and Occupations
This micro-credential provides professional upskilling for business owners, or those wishing to develop their business skills.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Study Mode Definitions
- Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
- On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
- Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
2 hours online self-paced learning.
Students can access the micro-credential for one year from enrolment.
- Online
- Outline the role and impact of social media as a marketing tool in small business
- Identify the benefits of a social media strategy and how to implement it successfully
- Identify risks in using social media for small business and how to mitigate these risks.
Assessment
Online Quiz