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This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platformsand search engine tools.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Entry Requirements
There are no specific entry requirements for students enrolling in this micro-credential.
Course Details
Course Type
Short Course (Professional Development)
Student Availability
International
Domestic
Fees
Application Mode
Other
How to Apply
For direct access to the micro-credential, visit our Learning Management Site Be Different.
Simply set up an account on the site to access the micro-credential you wish to study.
Study Area
Business, Accounting and Law
Work and Study Preparation
Skill Area
Business Services
Admission Codes
Domestic Students Tertiary Admission Centre Codes (TAC) Codes
Not Applicable
International Students CRICOS Codes
Not Applicable
Student Outcomes, Career Opportunities and Occupations
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
Course Structures
Study Mode Definitions
Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.
*All study modes may include Vocational placement and/or work integrated learning.
Select a course structure below to view the delivery details, including the different study modes offered for each structure.
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Course Learning Outcomes
Explore the best use of Search Engine Optimisation (SEO) for small business
Devise a social media plan using the most effective social platforms for small business
Investigate how the UI/UX (user interface/user experience) mixes with business content to increase conversion rate optimisation (CRO) in a strategic marketing plan for small business.
Assessment
Online Quiz
Where and when can I start?
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Related Courses
There are currently no courses related to this course.