Course History

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Version Effective: 5th of September, 2022 Next Version
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PDC111208 - Arts Marketing Mix

Course Details

Course Summary

This micro-credential in an introduction to the basic of marketing for the sole trader. It explains the processes involved in creating an arts marketing plan, demonstrate the 7Ps approach to developing a marketing plan and leads students through developing a marketing plan and devising a campaign strategy. Students will consider recent arts industry examples of website to explore branding and style.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Entry Requirements

This micro-credential is available as a pilot program for Queensland artists for 2022. Students must use an Enrolment Key to enter.

To obtain the Enrolment Key contact: CBC Coordinator

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • Domestic
Fees
Application Mode
  • Other
How to Apply

This online micro-credential is part of a suite of nine micro-credentials developed in response to findings of the Creative Business Champions research supported by Arts Qld and DESBT and is available for Queensland artists for 2022 using an Enrolment Key. 

To obtain the Enrolment Key contact: CBC Coordinator

You will need to establish an account on the Learning Management Site: Be Different in order to use the Enrolment Key. Instructions for establishing your account can be found here.
Study Area
  • Business, Accounting and Law
  • Creative, Performing and Visual Arts
Skill Area
  • Arts and Entertainment

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Completing this micro-credential will assist artists and employees of small to medium arts organisations to develop and manage their own business. It is available as a pilot program for Queensland artists for 2022.

 

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Micro-credential

3 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Determine the marketing mix with a focus on the 7Ps
  2. Explore the use of market research to inform arts marketing decisions.

Assessment

Online Quiz

Where and when can I start?
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There are currently no intakes for this course.
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