Version Effective: 8th of December, 2021
Version Effective: 8th of December, 2021

PDC100914 - Marketing Strategies (Online) for Small Business

Course Details

Course Summary

This online micro-credential outlines the online marketing strategies used to develop a social media plan. Participants will learn about the most effective social platforms and search engine tools.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Entry Requirements

There are no specific entry requirements. 

Course Details

Course Type Short Course (Professional Development)
Student Availability
  • International
  • Domestic
Fees
Application Mode
  • Other
How to Apply

For direct access to this micro-credential, visit our Learning Management Site: Be Different.

Simply set up an account on the site to pay and access the micro-credential you wish to study. 
Study Area
  • Business, Accounting and Law
  • Work and Study Preparation
Skill Area
  • Business Services

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion. 

Course Structures

Study Mode Definitions

  • Online: Online courses provide the flexibility to study without normally requiring a student to visit a campus. Course content is studied through a number of means including the use of online discussion forums, electronic library resources, by contacting lecturers and teachers, and receiving study materials online/electronically. Work integrated learning, including placements, may be included in some courses.
  • On-campus: Students studying in on-campus mode typically are expected to attend and participate in regular, structured on-campus teaching and learning activities throughout the University’s academic term. These activities may include lectures, tutorials, workshops and practice, online or other activities and normally will be timetabled at a CQUniversity campus or approved delivery site.
  • Mixed Mode: Students studying in mixed mode will participate in a combination of online learning activities in addition to site-specific learning activities, which may include residential schools, co-op placements and/or work-integrated learning as a compulsory requirement of a unit. The additional site-specific learning activities are what differentiates a mixed-mode unit from an online unit.

*All study modes may include Vocational placement and/or work integrated learning.

Select a course structure below to view the delivery details, including the different study modes offered for each structure.

Standard Micro-credential Structure

2 hours

  • Online
No units are associated with this course


Course Learning Outcomes
  1. Explore the best use of Search Engine Optimisation (SEO) for small business
  2. Devise a social media plan using the most effective social platforms for small business
  3. Investigate how the UI/UX (user interface/user experience) mixes with business content to increase conversion rate optimisation (CRO) in a strategic marketing plan for small business.

Assessment

Online Quiz

Reflective Activities

 

Where and when can I start?
Please view the more details information for any additional information related to this course.

There are currently no intakes for this course.
More Details
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