PDC92532 - Introduction to Social Media for Small Business

Previous Version
Version Effective: 18th of August, 2022
Details

Microcredential Summary

This micro-credential will provide an introductory level of knowledge on the tools and skills in managing social media for small businesses. Case studies are provided to outline how to best apply a social media marketing plan in a small business setting. This micro-credential is relevant for a small business owner, sole trader or those who work in administrative roles managing social media. 

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

Entry Requirements

There are no specific entry requirements to enrol in this micro-credential. It is relevant for anyone wishing to develop or update their social media skills.

Course Details

Course Type Internal
Student Availability
  • Domestic
  • International
Fees
No data available.
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction.
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account.
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Health
  • Business, Accounting and Law
  • Creative, Performing and Visual Arts
  • Education and Humanities
  • Engineering and Built Environment
  • Psychology, Social Work and Community Services
  • Information Technology and Digital Media
  • Science and Environment
  • Work and Study Preparation
  • Mining and Energy
  • Hospitality and Beauty
  • Transport and Safety Sciences
Skill Area
  • Aeroskills
  • Arts and Entertainment
  • Automotive
  • Banking and Finance
  • Building and Construction
  • Business Services
  • Child Care
  • Community Services
  • Drilling
  • Engineering
  • Fishing
  • Fitness Sport and Recreation
  • Food Processing
  • Forest Industries
  • Furnishing
  • General Education and Training
  • Health
  • Hospitality
  • Information Technology
  • Process/Manufact Food
  • Marine
  • Mining
  • Natural Therapy
  • Personal Services
  • Printing and Graphics
  • Property
  • Religion
  • Rural Industries
  • Telecommunications and Postal Services
  • Textiles, Clothing and Footwear
  • Tourism
  • Transport and Warehousing
  • Utilities
  • Wholesale and Retail
  • Youth Services
  • Public Sector
  • Boating
  • Caravaning
  • Horticulture
  • Floristry
  • Justice and Law Enforcement
  • Automotive Engineering and Technology
  • Accountancy
  • Beauty
  • Laboratory Technology
  • Sculpting
  • Painting and Drawing
  • Hygiene
  • Barista
  • Cookery
  • Bar tending
  • Licenses
  • Safety
  • Education Support
  • Animal Care/Veterinary Nursing

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

This micro-credential provides professional upskilling for business owners, or those wishing to develop their business skills.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Structure
Micro-credential

2 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  • Online
Learning Outcomes
  1. Outline the role and impact of social media as a marketing tool in small business
  2. Identify the benefits of a social media strategy and how to implement it successfully
  3. Identify risks in using social media for small business and how to mitigate these risks. 

Assessment

Online Quiz

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