Microcredential Summary
In this online micro-credential, you will explore the concept of consumer behaviour. You will learn how to examine social and cultural aspects of consumers. The impact of marketing strategies on buyer attitudes, decision making and behavior are reviewed.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Requirements - To Be Eligible
For your application to be considered, you must meet the following entry requirements.
Entry RequirementsThere are no specific entry requirements.
Course Details
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For direct access to the micro-credential, visit our Learning Management Site: Be Different Simply set up an account on the site to pay and access the micro-credential you wish to study. |
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Admission Codes
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Domestic Students
Tertiary Admission Centre Codes (TAC) Codes |
Not Applicable |
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International Students
CRICOS Codes |
Not Applicable |
Student Outcomes, Career Opportunities and Occupations
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.
2 hours
- Online
- Explore consumer behaviour theories
- Define the importance of understanding consumer buying habits
- Create a unique selling proposition for your business.
Assessment:
Online Quiz