PDC73069 - Strategic Marketing for Business

Microcredential Summary

This online Short Course will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This course will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20025 Strategic Marketing, (which forms part of the Master of Business Administration (Leadership) CL39), may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

1. Strategic Marketing for Business
2. Strategic Analysis in Marketing
3. The Marketing Mix as a Strategy in Business
4. The Marketing Plan as an Essential Element of Business Growth
5. Segmentation, Targeting and Positioning in Strategic Marketing
6. Brand Management as a Marketing Strategy
7. Consumer Behaviour in Marketing
8. Online Marketing Strategies in Business
9. Strategic Marketing: Assessment Module.

This online Short Course provides a creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

The fee for this short course will be $180.

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

There are no specific entry requirements to enrol in this course, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Course Details

Admission Codes

Student Outcomes, Career Opportunities and Occupations

Undertaking this course enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a creditable micro-credential (Digital Badge) and a Certificate of Completion.

Students who successfully complete the set of nine Short Courses* developed from the unit BUSN20025 Strategic Marketing, (which forms part of the Master of Business Administration (Leadership) CL39), may be eligible for credit transfer, pending all other entry requirements to the Master of Business Administration (Leadership) CL39 are being met, as automatic entry will not apply.

*Includes the following Short Courses:

1. Strategic Marketing for Business
2. Strategic Analysis in Marketing
3. The Marketing Mix as a Strategy in Business
4. The Marketing Plan as an Essential Element of Business Growth
5. Segmentation, Targeting and Positioning in Strategic Marketing
6. Brand Management as a Marketing Strategy
7. Consumer Behaviour in Marketing
8. Online Marketing Strategies in Business
9. Strategic Marketing: Assessment Module.