PDC171126 - Mastering Prompt Engineering for Business Operations

Version Effective: 2nd of June, 2025
Details

Microcredential Summary

This micro-credential is designed for managers and staff of small and medium-sized enterprises (SMEs) who want to develop practical skills in prompt engineering to enhance business operations. You will learn how to craft effective prompts and leverage Generative AI to improve decision-making, customer engagement, and efficiency in areas such as strategy development, marketing, and customer service.

The course introduces the fundamentals of Generative AI and Large Language Models (LLMs) while focusing on best practices for writing effective prompts tailored to business needs. Participants will explore the use of personas to refine AI-generated responses, apply AI for text classification, sentiment analysis, and data categorisation, and test and refine prompts to optimise outcomes.

Designed for business professionals and non-technical users, this course does not require coding or programming. By the end of the course, participants will be able to apply AI-driven prompt engineering techniques to their business operations.

A Digital Badge will be awarded upon the successful completion of this course. However, participants must score 80% or higher in quizzes to receive the Badge.

What is a Digital Badge?

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

Entry Requirements

There are no specific entry requirements. However, the micro-credential is designed for Small and Medium Enterprises (SMEs), and Mining Equipment, Technology and Services (METS). This micro-credential is available for anyone to access. You do not have to be a CQUniversity student. 

Course Details

Course Type Internal
Student Availability
  • Domestic
Fees
No data available.
Application Mode
  • Other
How to Apply
  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.
    • If you are an existing CPD student, please use sign in options used to access CPD micro-credential courses in Be Different.
    • If you are a new student to CPD, please select option “Don’t have an account?” Sign up now and follow the prompts to create a new account
  3. After successful authentication, you will be redirected to the CQUniversity secure payment gateway. Please add your payment details to complete the transaction. 
  4. Following a successful payment, you will automatically be redirected to the course in the Learning Management System Be Different where you will find your selection of micro-credentials on your Dashboard. 
Study Area
  • Apprenticeships, Trades & Training
  • Business, Accounting and Law
  • Education and Humanities
  • Information Technology and Digital Media
  • Work and Study Preparation
  • Mining and Energy
Skill Area
  • Business Services
  • Engineering
  • General Education and Training
  • Information Technology
  • Mining
  • Public Sector
  • Education Support

Admission Codes

Domestic Students
Tertiary Admission Centre Codes (TAC) Codes 		Not Applicable
International Students
CRICOS Codes 		Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables Small and Medium Enterprises (SMEs), and Mining Equipment, Technology and Services (METS), and general communities to understand prompt engineering and how it can help to improve productivity and efficiency in day-to-day business operations. Upon successful completion of the micro-credential, participants will be awarded a non-creditable micro-credential, Digital Badge and a Certificate of Completion.

Structure
Micro-credential

3 hours

  • Online

Assessment Information

Assessment Types
Online Quiz(zes)
Learning Outcomes

By completing this course, participants will be able to:

  1. Describe Generative AI technology and its application in business
  2. Explain prompt engineering
  3. Create Generative AI prompts to improve day-to-day business operations
  4. Evaluate and iteratively fine-tune the prompts to make effective business decisions
  5. Apply prompt outputs to solve business-specific challenges.
More Details