PDC144364 - Effective Student Communications

Microcredential Summary

The Effective Student Communications micro-credential introduces fundamental communications and design principles for the likes of email and SMS communications, through the lens of customer (student) communications, whilst also providing the tools and knowledge to uphold the values and guidelines of the CQUniversity Australia brand.

The micro-credential is intended for employees who routinely send communications to students of CQUniversity and aims to provide the tools and knowledge to design and write effective communications as well as evaluate performance and implement learnings for continuous improvement. 

The micro-credential will include the following high-level topics:

• Understanding your audience
• Complying with the Student Communications Policy and Procedure
• Applying communication and design principles
• Adhering to writing style and brand guidelines
• Effective proofreading
• Understanding student data and target criteria
• Understanding scheduling
• Delivering communications using the correct system
• Sharing with frontline teams
• Evaluating performance
• Implementing learnings.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Requirements - To Be Eligible

For your application to be considered, you must meet the following entry requirements.

Entry Requirements

This micro-credential is designed for CQUniversity Staff.

 

 

Course Details

Course Type	Internal
Student Availability	Domestic International
Fees	No data available.
Application Mode	Other
How to Apply	This micro-credential is designed for CQUniversity Staff. Access to this micro-credential staff must go to EMpower Learning. Please note it may take up to 48 hours for your micro-credential completion to be reflected in EMPower Learning.
Study Area	Business, Accounting and Law
Skill Area	Business Services

Admission Codes

Domestic Students Tertiary Admission Centre Codes (TAC) Codes	Not Applicable
International Students CRICOS Codes	Not Applicable

Student Outcomes, Career Opportunities and Occupations

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a Digital Badge and a Certificate of Completion.