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MRKT11029 - Marketing Fundamentals

General Information

Unit Synopsis

This unit will provide you with a sound knowledge of the origins of trading goods and services and the development of modern marketing practice and theory. Emphasis is placed on developing an understanding of marketing principles and their application when acquiring and retaining customers as well as driving business profitability. You will examine innovative marketing strategies deployed including digital marketing and social media in different kinds of organisations.

Details

Level Undergraduate
Unit Level 1
Credit Points 6
Student Contribution Band SCA Band 4
Fraction of Full-Time Student Load 0.125
Pre-requisites or Co-requisites There are no pre-requisites for the unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Class Timetable View Unit Timetable
Residential School No Residential School

Unit Availabilities from Term 3 - 2024

Term 3 - 2024 Profile
Melbourne
Online
Term 1 - 2025 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2025 Profile
Brisbane
Melbourne
Online
Rockhampton
Sydney
Term 3 - 2025 Profile
Melbourne
Online
Sydney
Term 1 - 2026 Profile
Brisbane
Melbourne
Online
Sydney
Term 2 - 2026 Profile
Brisbane
Melbourne
Online
Rockhampton
Sydney
Term 3 - 2026 Profile
Brisbane
Melbourne
Online

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).

Assessment Overview

Recommended Student Time Commitment

Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.

Assessment Tasks

Assessment Task Weighting
1. Online Quiz(zes) 10%
2. Portfolio 40%
3. Presentation and Written Assessment 50%

This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).

Consult the University's Grades and Results Policy for more details of interim results and final grades

Past Exams

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Previous Feedback

Term 1 - 2025 : The overall satisfaction for students in the last offering of this course was 70.00% (`Agree` and `Strongly Agree` responses), based on a 10.53% response rate.

Feedback, Recommendations and Responses

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Source: Student feedback
Feedback
Some students asked for ten to fifteen minutes be dedicated to discussing assessment tasks in each weekly workshop.
Recommendation
At least ten to fifteen minutes to be dedicated to discussing assessment tasks weekly. Will apply to both online and on-campus workshops.
Action Taken
Between ten and fifteen minutes was spent in the weekly workshops discussing each assessment task.
Source: Student feedback
Feedback
Some students were receptive to the provision of assessment guidelines, marking rubrics, and mark sheets.
Recommendation
Provide students with additional assessment support in the form of assessment guidelines, marking rubrics, and mark sheets available through the unit Moodle site.
Action Taken
Assessment guidelines, marking rubrics, and marking sheets were provided to students for both assessment tasks. These resources were accessible in the Assessment tile on Moodle.
Source: Student feedback
Feedback
Some students would like to communicate with the unit coordinator through scheduled weekly Zoom workshops.
Recommendation
Offer at least one weekly Zoom workshop that is recorded and uploaded to the unit Moodle site within 24 hours for students who can't participate.
Action Taken
One Zoom workshop was run for DST students weekly. This workshop was recorded and uploaded to the unit Moodle site within 24 hours.
Source: Unit evaluation
Feedback
Some students appeared to lack an understanding of the knowledge and skills they would gain in the unit, as well as its relevance to their degree.
Recommendation
Emphasise the knowledge and skills that will be gained in the unit, as well as its relevance to their degree, in the welcome message on Moodle before the term begins.
Action Taken
In Progress
Source: Student feedback
Feedback
Students were open to receiving assessment guidelines, marking rubrics, and mark sheets.
Recommendation
Offer students extra assessment support by providing assessment guidelines, marking rubrics, and mark sheets accessible on the unit Moodle site.
Action Taken
In Progress
Source: Student feedback
Feedback
Students appreciated interacting with the unit coordinator during scheduled weekly Zoom workshops that focused on weekly learning activities and provided an opportunity to discuss assessments.
Recommendation
Schedule at least one weekly Zoom workshop to cover the learning activities and discuss assessments. All Zoom meetings will be recorded and made available on the unit Moodle website within 24 hours. This will assist students who are unable to attend.
Action Taken
In Progress
Unit learning Outcomes

On successful completion of this unit, you will be able to:

  1. Articulate awareness of the nature and scope of marketing in organisations
  2. Analyse modern marketing strategies used in different kinds of organisations
  3. Critically examine marketing principles and their application
  4. Assess the role and impact of innovative marketing strategies such as digital and social media
  5. Examine ethical and legal issues in business marketing.

Alignment of Assessment Tasks to Learning Outcomes
Assessment Tasks Learning Outcomes
1 2 3 4 5
1 - Online Quiz(zes) •
2 - Portfolio • • • • •
3 - Presentation and Written Assessment • • • • •
Alignment of Graduate Attributes to Learning Outcomes
• Introductory Level
• Intermediate Level
• Graduate Level
Graduate Attributes Learning Outcomes
1 2 3 4 5
1 - Communication • • •
2 - Problem Solving • • •
3 - Critical Thinking • • • •
4 - Information Literacy • •
6 - Information Technology Competence • • •
7 - Cross Cultural Competence • •
8 - Ethical practice • •
Alignment of Assessment Tasks to Graduate Attributes
• Introductory Level
• Intermediate Level
• Graduate Level
Assessment Tasks Graduate Attributes
1 2 3 4 5 6 7 8 9 10