Unit Synopsis
The rapid advancement of digital technologies has transformed traditional business models and given rise to platform-based ecosystems that redefine competition, value creation, and customer engagement. This unit explores the foundations of digital business models, platform economies, and disruptive innovation, equipping you with the knowledge to critically assess emerging business trends. You will examine case studies of successful digital businesses while also exploring challenges related to data privacy, cybersecurity, and regulatory concerns. The unit will provide hands-on experience in designing and evaluating digital business strategies, leveraging platform dynamics, network effects, and digital monetisation approaches to drive sustainable business growth.
Details
| Level | Undergraduate |
|---|---|
| Unit Level | 2 |
| Credit Points | 6 |
| Student Contribution Band | SCA Band 4 |
| Fraction of Full-Time Student Load | 0.125 |
| Pre-requisites or Co-requisites |
There are no pre-requisites for the unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework). |
| Class Timetable | View Unit Timetable |
| Residential School | No Residential School |
Unit Availabilities from Term 1 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Assessment Tasks
| Assessment Task | Weighting |
|---|---|
| 1. Case Study | 40% |
| 2. Presentation | 60% |
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of ‘pass’ in order to pass the unit. If any ‘pass/fail’ tasks are shown in the table above they must also be completed successfully (‘pass’ grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the ‘assessment task’ section (note that in some instances, the minimum mark for a task may be greater than 50%).
Past Exams
All University policies are available on the Policy web site, however you may wish to directly view the following policies below.
This list is not an exhaustive list of all University policies. The full list of policies are available on the Policy web site .
No previous feedback available
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
On successful completion of this unit, you will be able to:
- Analyse and critically evaluate key digital business models and platform-based ecosystems in diverse industry contexts
- Apply digital platform strategies, including network effects, data-driven decision-making, and monetisation models, to develop competitive business strategies
- Select and use digital technologies such as Artificial Intelligence-driven analytics, cloud computing, and blockchain to enhance platform-based business models.
| Assessment Tasks | Learning Outcomes | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| 1 - Case Study | • | • | |
| 2 - Presentation | • | • | |
| Graduate Attributes | Learning Outcomes | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| 1 - Communication | • | ||
| 2 - Problem Solving | • | • | • |
| 3 - Critical Thinking | • | • | |
| 4 - Information Literacy | • | ||
| 5 - Team Work | • | ||
| 6 - Information Technology Competence | • | • | |
| 8 - Ethical practice | • | ||
| 9 - Social Innovation | • | ||
| Assessment Tasks | Graduate Attributes | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 10 | |