Overview
This unit uses design thinking to develop a product or service in the unique context of tourism. It equips you to navigate the process of innovation applied within a structured product development scenario. In this unit, you will learn how to identify gaps in the market through a situation analysis, define the design problem, innovate a product or service through design thinking strategies and plan for testing and development. Through this process, you will engage in self-reflection to enhance your ability to think critically and innovate using your own creative style.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Previous student feedback
Moodle site materials
Maintain the Moodle site with new and current tourism innovation research papers and examples.
Feedback from AI assessment scale instructions document, CQUniversity
Assessment information
Update the assessment descriptions to include clear guidelines and recommendations for the appropriate use of AI tools, in alignment with CQU’s established AI policy and procedures.