In this assessment, you will critically analyse two podcasts from the same genre to develop a deeper understanding of the sound design techniques and storytelling structures that define the genre. The goal is to sharpen your critical listening skills and understand how technical and creative decisions influence the podcast’s impact on the audience.

You will listen to two podcasts provided on Moodle and analyse them in the following key areas:

1. Technical Attributes: Discuss the technical qualities of the podcasts, including:

• Relative mix levels: How are the different elements (dialogue, music, sound effects) balanced?
• Music levels: Is the music appropriately mixed in relation to other elements?
• Dialogue quality: Is the speech clear, well-recorded, and easy to understand?
• Highlight any noticeable flaws or exceptional qualities in the technical production.

2. Structure and Genre Conventions: Analyse the overall structure of each podcast, considering elements such as:

• Narrative flow (e.g., linear storytelling, episodic structure, or thematic segmentation).
• The way the podcast's structure aligns with the conventions of the selected genre.
• Use research to support your analysis, referencing genre-specific characteristics and podcasting trends.

3. Use of Music and Sound Effects: Examine how music and sound effects are utilised within each podcast, including:

• Their role in enhancing the narrative or creating an emotional tone.
• The timing, volume, and appropriateness of their use.
• Use research to contextualise your findings and explain how these elements contribute to the podcast's overall sound design and listener engagement.

Submission Requirements

Format: Your analysis should be presented as a written report (approximately 1,000–1,200 words).
References: Include citations to support your arguments, formatted in APA style.

Technical Evaluation - 30%

• Mix Levels: Accurate analysis of the balance between dialogue, music, and sound effects, with clear observations on their impact on the listening experience.
• Dialogue Quality: Detailed evaluation of dialogue clarity, including recording quality, use of noise reduction, and vocal delivery.
  Production Quality: Insightful critique of the overall technical production, including any noticeable flaws (e.g., distortion, clipping, or inconsistent audio levels) or exceptional elements (e.g., dynamic range, mastering).

Analysis of Structure and Genre Conventions - 30%

• Structure Analysis: Comprehensive description of how the podcast is organised, with attention to narrative flow, pacing, and thematic development.
• Genre Alignment: Critical understanding of how the structure adheres to or challenges conventions of the selected genre, supported by research.
• Clarity of Argument: Clear and well-structured argument supported by logical reasoning and evidence.

Use of Music and Sound Effects - 20%

• Functionality - 10%: Detailed analysis of how music and sound effects contribute to the narrative, emotional tone, and audience engagement.
• Technical Use - 5%: Observations on the timing, volume, and placement of music and sound effects within the mix.
• Research Integration 5%: Effective use of research to contextualise and support the analysis of sound design choices.

Critical Thinking and Original Insights - 10%

• Demonstrates the ability to synthesise research and observations to provide original and thoughtful insights into the podcasts analyzed.
• Goes beyond surface-level descriptions to offer deeper reflections on how sound design enhances the storytelling.

Presentation Quality - 10%

• Writing/Audio Clarity: Well-organised and clearly articulated report or audio presentation with a logical flow of ideas.
• Engagement: Engages the reader/listener through compelling and professional delivery.
• Referencing and Academic Integrity (10%)
• Research Depth: Incorporates a variety of credible sources, including academic research, genre studies, and technical resources.
• APA Style: Accurate use of APA style for in-text citations and references, including proper formatting of long quotes or paraphrased material.

In this assessment, you will expand upon the analysis and research from Assessment Task 1 and develop a project pitch for the podcast that you will produce in Assessment Task 3.  Pitching is a critical skill in the creative industries, used to secure investment, funding, or approval for projects. This task will introduce you to the process of presenting your ideas and concepts to a client in a clear, engaging, and professional manner.

Your project pitch should demonstrate:

1. A Strong Understanding of the Project Brief: Show how your pitch aligns with the creative direction and objectives of the podcast.

2. Research-Informed Decision-Making: Reference insights and analysis from Assessment Task 1 to support your creative and technical choices.

3. Audio Design Skills: Present examples of your audio design, including drone sounds, alien voices, and a musical idea for the final scene, to showcase your technical and creative approach.

4. Knowledge of Genre and Industry Standards: Demonstrate an understanding of the podcast landscape, including genre conventions and audience expectations.

5. Ability to Deliver the Client’s Vision: Convince the client that your production plan will result in a podcast that fulfils the brief.

Pitch Presentation Structure
Your project pitch presentation should be clear, concise, and no more than 5 minutes in length. It must include both audio and visual content and follow this structure:

1. Introduction 

• Briefly introduce yourself and the project.
• Summarise the podcast’s concept and how your approach aligns with the client’s vision and the attached brief.

2. Production Strategy: Outline your overall approach to producing the podcast, including:

• Content: What theme is the podcast exploring?
• Format: How will the podcast be structured?
• Tone: What mood or atmosphere are you aiming for, and how will your sound design support this?

3. Audio Examples 

• Drone Sounds (15%): Present a preview of your designed drone sounds, explaining their role in setting the tone or atmosphere.
• Alien Sounds (15%): Share examples of the alien voices you’ve created, describing how you’ve achieved their unique characteristics.
• Musical Idea for the Final Scene (10%): Demonstrate your musical concept for the climactic scene, explaining how it supports the emotional and narrative impact.

4. Summary 

• Recap your key points.
• Reassure the client that your production will meet the brief and exceed expectations.

Additional Guidelines

• Read the Client Brief: Ensure your pitch aligns with the needs and objectives outlined in the brief attached to Assessment Task 3.
• Use Research from Assessment Task 1: Incorporate insights about the podcast landscape, genre traits, and sound design conventions to justify your decisions.
• Engaging Visuals: Use presentation software to include visuals such as mood boards, graphics, screenshots of your Ableton Live sessions, and diagrams to support your pitch.
• Seamless Audio Integration: Ensure that your audio examples (drone sounds, alien voices, and musical ideas) are seamlessly embedded into the pitch presentation.

Submission Guidelines

• Format: Submit your pitch as a video presentation, recorded using tools like OBS, Adobe Premiere Pro, Zoom or similar software.
• Length: The presentation must not exceed 5 minutes.
• Submission: Upload your final pitch video to Moodle following the Echo360 submission instructions provided.

Understanding the Client Brief - 10%

• Demonstrates a clear understanding of the client’s needs and objectives as outlined in the brief for Assessment Task 3.
• Shows thoughtful alignment between the pitch content and the creative direction specified in the brief.

Production Strategy - 10%

Outlines a clear, well-structured, and achievable plan for producing the podcast, including:

• Content and themes.
• Format and structure.
• Tone and delivery methods.
• Explains how the strategy fulfils the client’s objectives and appeals to the target audience.

Audio Design Examples - 50%

• Drone Sounds: Demonstrates creativity and technical proficiency, with sounds that enhance the podcast’s tone or atmosphere.
• Alien Voices: Audio is unique, well-crafted, and technically polished, aligning with the creative goals of the podcast.
• Musical Idea for Final Scene: Composition is engaging, emotionally resonant, and contributes to the narrative climax.

Use of Research - 15%

• Effectively integrates research from Assessment Task 1 to support creative and technical decisions.
• Demonstrates a clear understanding of genre conventions and podcasting trends.
• Cites all references accurately in APA style.

Presentation Quality (15%)

• Clarity and Engagement: Presentation is professional, engaging, and logically organised, maintaining the client’s attention throughout.
• Visual and Audio Integration: Visuals (e.g., mood boards, diagrams) and audio examples are seamlessly incorporated into the presentation to effectively communicate key points.

As a sound engineer, your ability to record, edit, and assemble high-quality podcast audio is essential for producing content suitable for dissemination on various online platforms (e.g., Soundcloud, Apple Music, Podbean, Simplecast, Captivate). In this assessment, you will follow the production pitch developed in Assessment Task 2 to record, edit, and assemble a podcast. The script for the podcast will be provided on Moodle.

Podcast Requirements

Your podcast must meet the following criteria:

1. Length:

• Minimum of 10 minutes and a maximum of 12 minutes.

2. Content:

• Introduction Sting: Include music and/or sound effects, as well as the podcast title.
• Narrator's Voice: Record and include a clear and professionally captured narrator's voice.
• Music: Relevant to the content of the podcast.
  • Music can be created by you or sourced through a Creative Commons license. Any third-party content must be properly credited in a Word document. A higher weighting will be given to originally composed music.
• Sound Effects and Atmospheres: Relevant sound effects and environmental sounds that enhance the narrative.
  • Sound effects must be created by you.

3. Audio Production

• All audio should be recorded, edited, and assembled in Ableton Live.
• The recording must be mixed and “bounced” to meet professional standards (see submission requirements).

Assessment Deliverables

Your final submission must include:

• Final Podcast Stereo Bounce
  • Exported as a stereo audio file at 24-bit, 48kHz.
  • Submit via the Moodle submission portal.
• Ableton Live Project Folder
  • Your session should include all tracks and edits used in the final production.
  • Ensure you collect all and save to contain all necessary audio files.
  • The folder must include:
    • One .als file: Your Ableton Live session at the final stage of the mix.
    • Samples folder: Contains all audio clips used in the session.
    • Exports folder: Includes the final stereo bounce.

Technical Quality of the Podcast - 40%

• Audio Clarity: All recordings are clean, free from distortion, extraneous noise, and properly levelled.
• Mixing: The final mix demonstrates balanced levels, effective use of EQ, compression, and panning, as well as appropriate effects (e.g., reverb, delay).

Creative Use of Audio Elements - 40%

• Music: Music is relevant, well-integrated, and enhances the narrative and mood of the podcast.
• Sound Effects and Atmospheres: Sound design elements are creatively and appropriately used to support the storytelling and emotional tone.

Adherence to Project Requirements - 10%

• The podcast meets the required length and includes all necessary elements: introduction sting, narrator’s voice, music, sound effects, and atmospheres.
• Third-party audio content is properly credited in the accompanying Word document.

Ableton Live Project Management - 10%

• The Ableton Live session is well-organised and follows submission guidelines.
• All necessary files are included, and the session is fully functional.