With increasing digitisation in the globalised world, businesses are realising that there is a need to apply the digital technologies in expanding their target markets overseas for survival, growth and profitability. This unit builds on a series of critical global marketing concepts, where you will be able to learn how to analyse and evaluate the global marketing environmental forces and the associated digital trends, and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies. On completion of this unit, you will have an advanced and integrated understanding of global marketing theories, practices, and strategies applicable in this digital era. This unit enables students to focus on an industry or organisation of their choice from a list of options for all assessments.

Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.

Feedback from Student feedback

Student feedback highlighted the lecturer’s clear explanations of content and consistent interaction with every student, which fostered engagement and improved understanding.

It is recommended that this practice of combining clear content delivery with inclusive student interaction be maintained and further encouraged across teaching teams.

Feedback from Student feedback

Students enjoyed participating in and appreciated the value of group assessment.

The unit coordinator will continue to provide quality group assessments to future students of this unit, and will also encourage all participating students to interact and learn from each other through their group work.