Assessment task 1 is designed for students to demonstrate their in-depth understanding of the major theories and contemporary practices of global marketing. This assessment task comprises one online test worth 20% of the total grade. The online test requires students to answer the question(s) to one (1) of two (2) cases (see the Assessment Task Information section in Moodle for the cases).

Notes and Important Advice:

• This online test comprises two questions related to the randomly assigned case. Students need to answer both questions. All questions are worth 10 marks each. Answer format will be in short-answer format to be answered within the allocated space that follows the questions in Moodle.
• Case studies and question(s) assess contents from Weeks 1 - 3 (Chapters 1, 4, 5, 6, and 11).
• Each answer must be a maximum of 200 words.
• Online Test will open on Monday of Week 4 at 9:00 am AEST and closes on Friday of Week 4 at 11:00 pm AEST. Students must aim to have the test completed by the closing date.
• Students will only be able to log in to the test once and it will only be available for a total of 80 minutes. Students must finish the test before the time limit is reached (80 minutes) and click on the 'finish' button to submit. Otherwise, it will not be saved, and a score of zero applied.
• Please do not open the test until ready to complete the entire test. Only one attempt of the test is allowed, students do not have the option of multiple attempts in this piece of assessment.
• Students need to study the textbook, PPT slides, and the assessment guidelines carefully to fulfill the assessment criteria.
• Responsibility for access, ISP, browsers, connection, and the computer students use (irrespective of who owns it) remains with them.
• The Unit Coordinator will not open tests again for problems related to last-minute attempts. Special consideration or arrangements will not be granted where the student attempts to complete the online test within the last 48 hours of the test and encounters problems that cannot be resolved before the expiry of the online test.
• Refer system access problems (e.g. Moodle login or password issues) to the Client Service Centre at tasac@cqu.edu.au as early as possible.
• “My computer has frozen up during an online test – what do I do?” The first thing to do is “Don’t panic”! Email the Unit Coordinator immediately for assistance identifying your full name, student number, course code, campus, and the nature of the problem.
• If a student requests a reset of their test and the Unit Coordinator agrees to that request, but subsequently the student does not complete the test within the deadline, it will be deemed that the test has not been completed and a score of zero will be applied. Note that the determination of whether the online test result was affected by technical difficulties will be solely the prerogative of the Unit Coordinator. Simply doing poorly in a test and then asking for a reset will not be considered.

This task will be assessed based on -

• the identification of relevant marketing theories/concepts related to the assigned case;
• depth of their understanding, and analytical skills in applying these marketing theories/concepts to answer the question(s);
• strategic thinking and creative solutions.

Assessment Task 2 is designed to promote independent learning and to develop the skills necessary for analysing various environmental issues that impact a company's international marketing decisions. To conduct a comprehensive environmental analysis, each student is required to use a hypothetical Australian company/brand. The company description is available on Moodle from week 4. The company is already active in the domestic Australian market, and you are tasked with investigating potential opportunities and/or threats in one of the following markets for their products:

• Singapore
• South Korea
• China
• Malaysia

Notes and Important Advice:

• Assessment Task 2 is an individual assessment.
• Students are required to conduct an environmental analysis on the selected country to evaluate the potential opportunities and/or threats influencing the chosen company's entry into that country.
• Environmental factors to be analysed may include economic, financial, political, legal, social, cultural, technological, and other contemporary factors. If an environmental factor does not influence companies' international marketing decisions, it is deemed irrelevant and should not be included in this report.
• Students are required to provide a self reflection on their leanings, articulating the insights and lessons acquired during the unit/class.
• Students must support their discussions with clear evidence through in-text referencing, including books, academic journal articles, industry and government reports, charts, diagrams, websites, and newspaper articles, all dated no later than 2019. It is strongly discouraged for students to rely on simply downloading country profile data from sources such as the CIA Factbook, Wikipedia, or generic online sources.
• The report should be 1600 words (excluding the title page, executive summary, table of contents, reference list, appendices and charts).
• Penalties apply for exceeding the word limit (1% mark deduction for every 100 words over 1600 words).
• Students are required to support their discussions with a minimum of 12 academic references.
• Format the report as follows: 12-point Times New Roman font, 1.5 line spacing.
• Penalties apply for late submission (5% mark deduction per day for each date late, unless an approved extension has been granted).

This task will be assessed based on -

• the breadth and depth of information presented,
• how well it is specifically applied to specific marketing strategies,
• the insightful self reflection and the overall presentation of the report (including academic quality).

See Moodle for a detailed marking rubric for this assessment task.

Assessment Task 3 is a group assignment designed to support students to be practical in applying international marketing theories/concepts in their workplace. This task requires students to prepare a report on recommendations involving the decisions regarding (a) mode of entry, (b) competitive strategies, (c) marketing mix strategies (4Ps), (d) group reflection, and present their findings in class. Groups are required to use the same hypothetical company/brand as in Assessment 2, with a specific focus on entering one of the following markets:

• Singapore
• South Korea
• China
• Malaysia

Notes and important advice:

• Assessment Task 3 is a group assignment; so, students are expected to form their group (with no more than three (3) members in each group) within the first 7 weeks of class. Groups should comprise members who can communicate regularly. The selection of the country for this task should be discussed within the groups.
• All groups must submit both PPT slides and a report.
• Only one (1) PPT file and one (1) report need to be submitted per group.
• The report's word length should not exceed 1600 words (excluding the title page, executive summary, table of contents, reference list, appendices, and charts).
• Penalties will be applied for exceeding the word limit (1% mark deduction for every 100 words over 1600 words).
• Students are required to provide a comprehensive group reflection on their leanings, articulating the insights and lessons acquired during the unit/class.
• Students are expected to support their discussions with clear evidence through in-text referencing (e.g., books, academic journal articles, industry and government reports, charts, diagrams, websites, and newspaper articles, all dated no later than 2019). Students are strongly discouraged from simply downloading country profile data from sources like the CIA Factbook, Wikipedia, or generic online sources.
• Discussions should be backed by at least 12 academic references.
• PPT presentations will take place in class during Weeks 11 and 12.
• Each group is allotted 10 minutes for their presentation, with a maximum of 10 slides, excluding the title slide.
• The marking criteria for this assessment can serve as a guide for the content of the slides.
• As this is a group effort, all group members must participate in the presentation. If a group member does not participate without prior notice, or if other group members report a lack of contribution to the unit coordinator, the non-participating member will receive a zero.
• Students should not click on 'Final submission' in Moodle unless both files (i.e. Word and PPT) have been uploaded for their group. 
• A late penalty of 2 marks (5% of 40) will be applied for each day of lateness.

Students will be assessed based on -

• the ability to formulate marketing strategies and tactics that can be used in an international setting;
• the thorough, focused, and insightful analysis and group reflection;
• the ability to present researched topics with solid supporting data; communication and persuasion skills, and professionalism.

See Moodle for a detailed marking rubric for this assessment task.