CQUniversity Unit Profile.

Assessment 1 requires the completion of an online quiz addressing content from relevant chapters of the prescribed textbook. There will be twenty (20) questions in the quiz, with each correct answer worth 0.5 mark. The quiz answer format will be a combination of multiple choice and true or false. The quiz will be a maximum 40 minutes in duration.

Instructions and advice
• This is an individual assessment (no groups).
• Quiz should be attempted online through the unit’s Moodle site and can be accessed from inside the Assessment tile on the unit Moodle site.
• The quiz will open on Monday 9.00am of week 4 (29 July 2024) and will be closed Sunday 11.00pm of week 4 (4 August 2024).
• The quiz will address content from chapters 2 and 3 of the prescribed textbook. Each quiz question will be randomly assigned to students from a test bank.
• There are no negative marks for incorrect answers.
• This is an open book quiz, so you can have your textbook with you when doing each quiz.
• The quiz can only be attempted ONCE, so DO NOT start the quiz until you are ready to complete the entire quiz in one sitting.
• Responsibility for access, Internet Service Provider, browsers, Internet connection and the computer you use remains with the student.
• Refer system access problems (e.g., Moodle login or password issues) to the Technology and Services Assistance Centre (tasac@cqu.edu.au) as soon as possible.
• Any issues during the quiz (e.g., screen has frozen)? Email the Unit Coordinator immediately for assistance identifying the unit, your full name, student number, campus and approximate time the issue occurred. Any omissions of this required information may delay a response.

Each question is worth 0.5 mark.
Twenty questions x 0.5 mark.
Total: 10 marks.

Assessment 2 is an individual assessment that involves preparing a brief social media engagement report by analysing contents posted on a chosen brand's social media platform/s (e.g., Facebook, Instagram, Twitter). This assessment task requires the submission of TWO (2) FILES (i.e., one Word file and one PowerPoint file).

For this assessment, you are required to select ONE of the following brands:

• Bonds
• Billabong
• Domain Real Estate
• Flight Centre Australia
• Lorna Jane
• Koko Black Chocolate
• Vegemite
• Jetstar

Analyse your chosen brand's recent social media posts as well as how social media users engage with these posts. You will classify these posts based on pre-determined categories or themes and prepare a brief report based on the analysis (please see Assessment 2 guidelines and suggestions in Moodle for details).

The report should include a recommendation section for your chosen brand.

The main body of the report should be 1000 words maximum in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices (if applicable).

The presentation component will be in PowerPoint format with recorded voice-over limited to 5 slides (excluding title slide) and no longer than 5 minutes in duration. The presentation component must include the major findings from the analysis and recommendations. The following link provides a good video tutorial on how to record voice-over in PowerPoint: https://www.youtube.com/watch?v=jHeH05PKvHg

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issue, although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

Written report will be assessed as follows (30 marks):

Research (i.e., identifying and classifying social media posts) (8 marks)
Analysis write-up (i.e., writing about the findings and providing recommendations) (10 marks)
Integrate findings from theoretical and empirical research, including proper in-text citations and reference list using APA referencing style (6 marks)
Report format (i.e., structure) and writing (i.e., spelling, grammar, sentence construction) (6 marks)

Presentation will be assessed as follows (10 marks):
Presentation content (i.e., covers the major findings from the analysis, provides recommendations) (6 marks)
Presentation delivery (i.e., delivery is professional and finishes within 5 minutes) (4 marks)

Assessment 3 is an individual assessment whereby students will design an E-marketing plan (EMP) for a small Australian company/brand of their choice. The EMP will be based on a new app the company is planning to launch for the brand in 2025. This new app can be used to help generate leads, increase brand awareness, attract new customers, drive traffic to the website, enhance brand visibility, and help sell the company’s products/services. There are 7 steps to prepare an EMP according to the textbook (see chapter 3 for details).

This assessment task requires the submission of ONE (1) Word FILE. 

The word limit for the EMP is 2500 words excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices (if applicable). For details including the suggested structure of the EMP, please read the Assessment 3 guidelines available in the unit's Moodle page. Your assessment should show an application of relevant E-marketing concepts, theories, and analytic tools learnt in the unit.

Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and unit coordinator for potential plagiarism issues, although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.

• Executive summary (3 marks)
• Introduction to the report (2 marks)
• Situation analysis (10 marks)
• Segmentation, targeting and positioning (STP), and objectives (10 marks)
• E-Marketing mix strategy (10 marks)
• Implementation, Evaluation plan, and Budgeting (10 marks)
• Referencing format (3 marks)
• Mechanics (report format and writing style) (2 marks)