Write a 1200-word (+/- 10%) case study analysis about Commonwealth Bank of Australia (https://www.commbank.com.au/)

I) Choose any TWO of the topics from Week 1 to Week 5 (listed below).

II) Analyse the impact of your chosen topic/s on the company’s performance and other related activities by answering the suggested questions below.

• Topic 1: What is the governance structure of this organisation and how does the structure of this company impact its business operations and strategic choices?
• Topic 2: What key external factors in the current market environment affect this company's financial results and management decisions?
• Topic 3: What major risks or vulnerabilities could negatively impact this company's performance and planning, and how might the leadership team mitigate them?
• Topic 4: What core business practices or programs does this organisation adopt and how does this company create value and compete in its industry?
• Topic 5: What are the main functional groups or departments within this organisation, and how does each one enable and support overall performance and decision-making?

III) Students must cite recent and relevant peer-reviewed academic references in this assessment (preferably post-2019 articles).

Suggested case study structure and key points can be found on the Moodle Assessment tile.

Referencing and written communication requirements: 

Use the APA 7 referencing style consistently in in-text citations and in the reference list (See https://delivery-cqucontenthub.stylelabs.cloud/api/public/content/apa-referencing-style.pdf?v=51e1aea7)

Use of Generative AI

"This assessment requires students to adhere to the guidelines on the use of artificial intelligence tools as specified in the Artificial Intelligence Assessment Scale (AIAS). Any misuse or lack of disclosure regarding the use of AI tools will be considered a breach of academic integrity."

“You may use AI for planning, idea development, and research. Your final submission should show how you have developed and refined these ideas, and should not be written by AI.”

• Criteria 1 (10%): Introduction - Clearly outlines the purpose and scope of the case study.
• Criteria 2 (25%): Theoretical knowledge - Demonstrates the ability to define key terms and apply the theories and concepts associated with the topic selected.
• Criteria 3 (35%): Research and analysis - Level of research efforts demonstrated on the organisation and ability to critically analyse the impact of a range of contextual factors on the performance of the organisation, supported by recent and relevant peer-reviewed academic and other references.
• Criteria 4 (10%): Conclusion - All aspects are drawn together in a brief and concise summary. Consistent with findings, no new materials; highlight implications for the future of the company.
• Criteria 5 (10%): Communication - High quality of expression, grammar, spelling, punctuation, and proofreading.
• Criteria 6 (10%): Referencing - Correctly use the APA referencing system to cite academic sources both in the in-text and in the reference list, including using recent and relevant peer-reviewed academic references and numerous non academic references. (industry/news/media/websites/databases on the company).

Note: Further support on writing, referencing, and recommended journals is given on the Moodle site - Assessment folder for this assignment. A session on academic writing will be provided in one of the workshops on campus or online. 

This is a group assignment that involves a 15-minute student-led live presentation and a 5-minute Q&A session after the presentation.

Assessment 2 must be completed by students in a group of about 4 students. The group presentation can be conducted over Zoom for distance/offshore students and in-person for on-campus students.

I) Joining a group

Join an Assessment 2 group through the unit's Moodle site. All members of a group must be from the same workshop since you will be presenting together during your scheduled class time. If you do not join a group yourself, you will be assigned one.

There will be no changes to Assessment 2 groups after Week 6. Please make sure that you have enrolled in the workshop class you want to attend by the Census Date (Week 4). More information and guidance on group formation are provided on Moodle.

II) Choosing a topic

Your group is required to choose ONE of the topics from Week 6 to Week 10. Some suggested questions are below for each topic. You may choose to address a different question about one of these topics in consultation with your lecturer. 

• Topic 6: What innovative strategies could you propose to enhance creativity and innovation within your chosen organisation? Consider the differences between creativity and innovation. How could your organisation sustain everyday innovation while also cultivating disruptive thinking?
• Topic 7: What are the key challenges for modern internet-based companies in leveraging big data, the Internet of things, and emerging technologies? Recommend creative solutions your chosen organisation could implement to harness these technologies while mitigating risks like data security, privacy concerns, and information overload.
• Topic 8: What are the major advantages and disadvantages of globalisation for contemporary organisations? Recommend innovative strategies your chosen organisation could use to capitalise on global opportunities while also navigating challenges like cultural differences, economic instability, and geographic distance.
• Topic 9: Should today's organisations factor in national cultural dimensions when making HR decisions, whether for international or diverse domestic workforces? Why or why not? Recommend creative solutions your chosen organisation could implement to address cultural considerations in areas like communication norms, leadership styles, and team dynamics.
• Topic 10: How do organisations foster resilience in the face of rapid technological and environmental changes, and what strategies have proven most effective? In what ways can sustainable practices be integrated into business models to address contemporary challenges, such as climate change and resource depletion?

III) Choosing ONE organisation and developing a PowerPoint (PPT) presentation

• The PPT should have a clear structure (Introduction, Body, Conclusion), and a reference list.
• You must choose one real-life corporate example in your analysis.
• Your PPT slides must include about eight (8) peer-reviewed academic references (preferably post-2019 articles), together with numerous non-academic references (industry/news/media/websites/databases).
• This presentation should demonstrate a critical understanding of the problems associated with the relevant contextual factor, the ability to evaluate complex problems and recommend creative solutions.

Additional Group Presentation Requirements:

• All group members need to present and participate. Each member needs to speak for 4 to 5 minutes. Therefore, divide time equally within your group.
• You will have a Q&A session post-presentation to interact with the audience and receive Peer + Lecturer feedback or questions. (5 minutes)
• Only ONE member of your group uploads PPT slides (no video) on Moodle.

Note: Please check Moodle for further support on forming groups, developing a PPT presentation, writing, and referencing.

Referencing and written communication requirements:

Use the APA 7 referencing style consistently in in-text citations and in the reference list (See https://delivery-cqucontenthub.stylelabs.cloud/api/public/content/apa-referencing-style.pdf?v=51e1aea7)

Use an appropriate structure with Introduction, Body, and Conclusion, and appropriate conventions of academic writing for PPT slides. 

Use of Generative AI

"This assessment requires students to adhere to the guidelines on the use of artificial intelligence tools as specified in the Artificial Intelligence Assessment Scale (AIAS). Any misuse or lack of disclosure regarding the use of AI tools will be considered a breach of academic integrity."

“You may use AI for planning, idea development, and research. Your final submission should show how you have developed and refined these ideas, and should not be written by AI.”

• Criteria 1 (15%): Quality of the PPT presentation (visual) - Demonstrates high quality of the PPT presentation, design, and visual aids. Develop a concise and structured presentation to the required professional standard.
• Criteria 2 (30%): Presentation style (verbal) and teamwork - Demonstrates good presentation skills and competencies within the time limit.
• Criteria 3 (25%): Content - Demonstrates critical understanding of the problems associated with the selected contextual factors and relevant solutions regarding how the organisation can deal with contemporary challenges posed by the relevant contextual factor.
• Criteria 4 (10%): Research - Provides strong key points in response to the chosen topic supported by research evidence.
• Criteria 5 (10%): Corporate example(s) - Provides the strength and relevance of the argument by incorporating one appropriate real-life organisation example in the presentation.
• Criteria 6 (5%): Referencing - Correctly use the APA referencing system to cite academic sources both in the in-text and in the reference list, including using recent and relevant peer-reviewed academic references and numerous nonacademic references. (industry/news/media/websites/databases on the company).
• Criteria 7 (5%): Q&A - The ability to handle the Q&A session.

Write a 2000 word reflection (+/- 10%) on the tasks below.

1. Choose two of the United Nations Sustainable Development Goals (SDGs) (https://sdgs.un.org/goals) that align with any management practices covered in MGMT20144 (for example, social responsibility, innovation and entrepreneurship, technology integration, cross-cultural issues, diversity, and international business) and apply them to the context of an organisation you are familiar with.
2. Reflect on the importance of these two SDG goals in the context of the chosen management practices and discuss how your chosen organisation is aligning with them.
3. Discuss the challenges and opportunities associated with implementing or expanding these SDGs into selected practices within the chosen organisation, and how these practices contribute to the achievement of specific SDGs.
4. Use Generative AI (i.e., Microsoft Copilot, Pi.Ai, or ChatGPT) to develop and validate specific strategies for addressing the identified challenges and opportunities related to the SDGs within the chosen organisation.
5. Reflect on how the use of Generative AI has influenced your thinking and understanding of the SDGs in the context of management and business. Consider how GenAI tools have helped you explore and analyse the SDGs, particularly in relation to key business topics such as social responsibility, innovation, diversity, or technology integration, as mentioned above. Discuss any new insights gained or shifts in perspective that occurred as a result of leveraging AI in this process.

Assignment guidelines and the template can be found on the Moodle Assessment tile.

References: It is not mandatory to include numerous academic references in this assignment. However, if you refer to specific concepts or theories from the unit's topic contents or other sources to validate strategies, you must properly cite them using the APA 7 referencing style.

Use of AI Tools (e.g., Microsoft Copilot, Pi.Ai, ChatGPT)

You are encouraged to use Microsoft Copilot, Pi.Ai, or ChatGPT to assist in researching and generating ideas about the selected SDGs and how they relate to your chosen organisation.

Important: You must paraphrase any AI-generated content and incorporate it into your analysis. Avoid directly copying text. The goal is to critically engage with AI responses and combine them with your own reflection and external sources.

Use of Generative AI

"This assessment requires students to adhere to the guidelines on the use of artificial intelligence tools as specified in the Artificial Intelligence Assessment Scale (AIAS). Any misuse or lack of disclosure regarding the use of AI tools will be considered a breach of academic integrity."

“You may use AI to assist with specific tasks such as drafting text, refining and evaluating your work. You must critically evaluate and modify any AI-generated content you use.

• Criteria 1 (5%): Introduction & Selection of SDGs - Choice of two (2) SDGs and a reflection on how the chosen organisation can achieve these goals.
• Criteria 2 (5%): Selection of management practices - Choice of two (2) management practices (for example, social responsibility, innovation and entrepreneurship, technology integration, cross-cultural issues, diversity, and international business) and their connection to the two chosen SDGs.
• Criteria 3 (20%): Business Integration of SDGs - Reflection on the importance of two SDG goals in the context of the chosen management practice/s. Discuss how these SDGs are integrated into the business and how your chosen organisation aligns with them, supported by examples.
• Criteria 4 (20%): Challenges and opportunities - Analysis of challenges and opportunities pertaining to the SDGs and management practice/s in your chosen organisation.
• Criteria 5 (20%): Overcoming the challenges - Development and validation of specific strategies for addressing the identified challenges and opportunities using generative AI platforms.
• Criteria 6 (30%): Reflection - Reflection on how using Generative AI has influenced your thinking and understanding of the SDGs in the context of management and business.

See the marking rubric for more details