Overview
This unit offers a critical exploration of the evolving landscape of entrepreneurship, innovation, and start-up development. It focuses on the strategic and contextual factors that shape new start-up creation, guiding you to assess the economic and societal impacts of innovation, analyse key drivers of start-up success across industries, and evaluate the viability and scalability of start-up ventures. You will explore the core stages of the entrepreneurial process, including opportunity identification, feasibility analysis, business modelling, funding, and growth planning. The unit places particular emphasis on how creativity, innovation, and digital transformation are reshaping start-up business models and market dynamics. Through real-world case studies and practical activities, you will strengthen your ability to manage uncertainty, assess entrepreneurial risk, and design start-ups that are innovative, sustainable, and competitive.
Details
Pre-requisites or Co-requisites
Completion of 48 credit points in first year of study.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from SUTE
Separating Assessment 2 into two individual assignments would make the workload more manageable and less daunting.
Assessment 2 will be separated into two components with different due dates from Term 1 2026. This change will help distribute the workload more evenly and make the assessment process more manageable.
Feedback from SUTE
I really enjoyed this unit and found it extremely valuable. It helped reduce my fears about starting a business, and I now feel much more confident. The teaching team were knowledgeable and engaging.
We will ensure ongoing clarity in learning materials, provide practical examples to support confidence in entrepreneurship, and continue offering opportunities for direct engagement through consultations and workshops.
Feedback from SUTE
It was a pleasure listening to the lecturer throughout the unit. I appreciated the feedback provided and the timely clarification offered whenever I needed it. Thank you.
We will continue to provide timely clarification and constructive feedback to support student learning, while also ensuring that all lecture and workshop sessions are delivered in a professional setting to maintain consistency and student engagement.
Feedback from SUTE
Provide assignment exemplars.
Assignments in this unit require students to develop original business ideas with real-world application; therefore, past student work cannot be used as exemplars. Providing exemplars may also limit creativity, which is a key component of the unit. Instead, we will continue to offer clearer instructions, structured templates, and explicit expectations. In addition, students are encouraged to attend drop-in consultations for personalised guidance on their ideas, which has been found exceptionally useful by those who attended.