Overview
This unit develops essential media engagement skills valuable across diverse professional contexts. You will gain practical understanding of how news and information flow through modern media channels, building expertise in crafting and delivering compelling content for different audiences. The unit combines news principles and storytelling techniques with strategic communication skills, teaching you how to research, write and structure effective media materials. You will learn to navigate the contemporary media landscape, develop professional relationships with journalists, and create engaging content across traditional and digital platforms. Through examining real-world cases and ethical considerations in local and global contexts, you will build transferable skills in professional communication that are increasingly vital in many career paths.
Details
Pre-requisites or Co-requisites
36 credit points
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 2 - 2026
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student Evaluation Survey
Students requested additional assessment scaffolding, including templates and exemplars to clarify requirements and formatting expectations
Explore developing structured assessment guidance materials while maintaining opportunities for individual creativity and approaches.
Feedback from Student Evaluation Survey
A student experienced difficulty managing weekly tasks and major assessments while balancing external commitments
Review task scheduling and explore options for better integrating weekly activities with assessment preparation to support time management.