Overview
In Introduction to Strategic Communication, you will explore how communication shapes our world, influences behaviour, and gives meaning to our lives. As a foundation unit serving students from various disciplines, you will engage with key communication theories and learn the art of strategic storytelling within our increasingly networked and digital society. You will examine how professional communicators create narratives to build brands, influence change, and connect with audiences across diverse contexts. Through real-world case studies and practical applications, you will develop essential skills in visual and written communication, providing a solid foundation whether you're pursuing a career in public relations or seeking valuable communication knowledge for your chosen field.
Details
Pre-requisites or Co-requisites
There are no requisites for this unit.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2027
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Academic Progression Policy and Procedure
- Student Refund and Credit Balance Policy and Procedure
- Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Student Unit Evaluation Survey
Students continue to report high levels of satisfaction with assessment feedback
Continue to focus on assessment feedback approaches which deliver clear, timely, and relevant feedback to students, including a compilation of oral and written feedback mechanisms.