Overview
The application of business intelligence and analytics have transformed the way in which organisations operate. Through the use of business intelligence and analytics tools, organisations are able to better understand how their businesses are performing, make well-informed decisions that improve business performance and create new strategic opportunities for growth. This unit equips you with the knowledge of various business intelligence concepts, tools and analytical techniques that organisations use for improving their decision making and to achieve competitive advantage. You will learn about the role of various information systems (Management Support Systems, Decision Support Systems, Knowledge-Based Systems, Group Support Systems) and how they are integrated at the enterprise level to support decision making. In this unit, you will specifically learn about data mining, data visualisation, text and web analytics and use a data mining tool to classify and analyse data.
Details
Pre-requisites or Co-requisites
Pre-requisites: (COIT12203 Workflow Analysis & Management and COIT11240 Dashboard Design and Visualisation) OR (COIT12203 Workflow Analysis & Management and HRMT11010 Organisational Behaviour).
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2024
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
Feedback, Recommendations and Responses
Every unit is reviewed for enhancement each year. At the most recent review, the following staff and student feedback items were identified and recommendations were made.
Feedback from Students and teaching staff's feedback
The Visual DSS is a complex tool to implement decision-making practices. More guidance and practices could be provided
Review the lab exercises that use the Virtual DSS tool and enhance guidance by incorporating additional exercises alongside recorded tutorial videos.
Feedback from Teaching team's feedback
Some tutorial exercises and lab practices should be adjusted to align with the updated lecture slides
Review the tutorial material and refresh the existing exercises/practices to align with the updated textbook and the lecture slides.
Feedback from Student feedback and Unit Coordinator reflection
Online students find it difficult to attend workshops during the day due to work commitments
Conduct online workshops in the evenings or afternoons.
- Apply the principles of decision theory to interpret the needs of decision-makers
- Analyse the needs of computerised support for managerial decision making and business performance reporting
- Evaluate the roles, trends and impacts of various business intelligence and analytics tools in organisations
- Analyse the technological architecture required for building business intelligence systems in organisations
- Evaluate the importance of data analysis, data processing and visualisation
- Apply business intelligence and analytics software tools to solve real-world problems and interpret results.
Australian Computer Society (ACS) recognises the Skills Framework for the Information Age (SFIA). SFIA is in use in over 100 countries and provides a widely used and consistent definition of ICT skills. SFIA is increasingly being used when developing job descriptions and role profiles.
ACS members can use the tool MySFIA to build a skills profile at https://www.acs.org.au/professionalrecognition/mysfia-b2c.html
This unit contributes to the following workplace skills as defined by SFIA. The SFIA code is included:
- Analytics (INAN)
- Business Analysis (BUAN)
- Data Analysis (DTAN)
- Data Visualisation (VISL)
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 1 - Written Assessment - 30% | ||||||
| 2 - Written Assessment - 40% | ||||||
| 3 - Group Work - 30% | ||||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 1 - Communication | ||||||
| 2 - Problem Solving | ||||||
| 3 - Critical Thinking | ||||||
| 4 - Information Literacy | ||||||
| 5 - Team Work | ||||||
| 6 - Information Technology Competence | ||||||
| 7 - Cross Cultural Competence | ||||||
| 8 - Ethical practice | ||||||
| 9 - Social Innovation | ||||||
| 10 - Aboriginal and Torres Strait Islander Cultures | ||||||
Alignment of Assessment Tasks to Graduate Attributes
| Assessment Tasks | Graduate Attributes | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| 1 - Written Assessment - 30% | ||||||||||
| 2 - Written Assessment - 40% | ||||||||||
| 3 - Group Work - 30% | ||||||||||
Textbooks
Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support
11th Global Edition (2020)
Authors: Ramesh Sharda, Dursun Delen and Efraim Turban
Pearson
London London , England
ISBN: 9781292341552
Binding: Paperback
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
- WEKA (Version: 3.8.1 – 64 Bit)
- Microsoft Power BI Desktop (Version: 2.53.4954.621 – 64 Bit)
- Tableau Desktop (Version 2019.4.1) (optional)
All submissions for this unit must use the referencing style: Harvard (author-date)
For further information, see the Assessment Tasks.
y.lin@cqu.edu.au
Module/Topic
Overview of Business Analytics and Intelligence
Chapter
Chapters 1 and 14
Events and Submissions/Topic
Module/Topic
Decision-Making with AI Support
Chapter
Chapters 2
Additional learning resources will be made available.
Events and Submissions/Topic
Module/Topic
Data Stack (Generation, Processing, and Storage) for Business Analytics
Chapter
Learning materials will be accessible through the Moodle unit website.
Events and Submissions/Topic
Module/Topic
Business Reporting and Visual Analytics
Chapter
Chapter 3
Extra learning materials will be provided.
Events and Submissions/Topic
Module/Topic
Predictive Analytics with Data Mining
Chapter
Chapter 4
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Machine/Deep-learning and Analysis of Unstructured Data
Chapter
Chapter 5, 6 and 7
Events and Submissions/Topic
Module/Topic
Prescriptive Analysis: Optimisation and Simulation
Chapter
Chapter 8
Events and Submissions/Topic
Module/Topic
Dashboard Design, and Performance Management
Chapter
Learning materials will be provided via Moodle unit website.
Events and Submissions/Topic
Module/Topic
Group Decision Making and Knowledge Systems
Chapter
Chapters 11 and 12
Events and Submissions/Topic
Module/Topic
Emerging Trends and Future Impacts
Chapter
Chapter 14
Events and Submissions/Topic
Module/Topic
Workshop 1: Business Analytics Case Study
Chapter
Learning materials will be provided, and group discussions will be arranged.
Events and Submissions/Topic
Module/Topic
Workshop 2: Business Intelligence Application Scenarios
Chapter
Presentations and group discussions will be arranged.
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
There will be two online workshops scheduled for this unit in Weeks 11 and 12. All students and teaching staff are required to participate in both workshops via designated Zoom meetings, featuring guest researchers and experts from BI companies and relevant industries.
For any query, please get in touch with the unit coordinator through email: Dr Yufeng Lin <y.lin@cqu.edu.au>
1 Written Assessment
There are three parts in Assignment 1:
- The first part is related to a business intelligence (BI) case study. You are required to write a short report from a given BI application scenario.
- The second part is related to decision-making for business investment. You are required to generate models and derive solutions for making decisions on business investment.
- The third part is related to data and information visualisation. You are required to generate data visualisation by using Power BI to conduct business analytics.
More details will be provided on the unit website.
Week 6 Monday (15 Apr 2024) 11:45 pm AEST
Late submissions are subject to the university's late submission penalty policies.
Week 8 Monday (29 Apr 2024)
Assessments will be returned through Moodle website. Late submissions with or without extension approvals may be returned after the above date.
Your assessment will be marked according to the following aspects:
- Discussion on your understanding of business intelligence and analytics.
- Appropriate use of BI tools for generating models and deriving business solutions
- Data visualisation and visual analytics
You will be assessed on your responses regarding accuracy, clarity, and suitability for the given contexts. See the unit website for more details.
- Apply the principles of decision theory to interpret the needs of decision-makers
- Analyse the needs of computerised support for managerial decision making and business performance reporting
- Analyse the technological architecture required for building business intelligence systems in organisations
- Evaluate the importance of data analysis, data processing and visualisation
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
2 Written Assessment
There are three parts in Assignment 2:
- The first part is related to data processing, modeling and analysis, and automated decision support systems. Students are required to do some modeling and analysis for building an automatic decision support system.
- The second part is related to data mining. Students are required to use a specific data mining tool to generate a classification tree and provide a summary of the classification result.
- The third part is related to the descriptive analytics information management tool (Dashboard) that visually tracks, analyses, and displays key performance indicators (KPI), metrics, and so forth to monitor the overall business performance. Students are required to design/discuss a business intelligence dashboard to facilitate decision-making.
More details will be provided on the unit website.
Week 10 Friday (17 May 2024) 11:45 pm AEST
Late submissions are subject to the university's late submission penalty policies.
Week 12 Friday (31 May 2024)
Assessments will be returned through Moodle. Late submissions with or without extension approvals may be returned after the above date.
Your second assignment will be marked according to the following aspects:
- Data modeling and analysis, automated decision support system discussion
- Appropriate use of data mining tools for data analysis
- A case study on information visualisation and analysis
You will be assessed on your responses regarding accuracy, clarity, and suitability for the given contexts. See the unit website for more details.
- Apply the principles of decision theory to interpret the needs of decision-makers
- Analyse the needs of computerised support for managerial decision making and business performance reporting
- Evaluate the roles, trends and impacts of various business intelligence and analytics tools in organisations
- Apply business intelligence and analytics software tools to solve real-world problems and interpret results.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
- Ethical practice
3 Group Work
In this group assignment (the group size is to be three, although variations may need to be made by the tutor depending on the class size), your group is required to draft a report which describes the achievement of data analysis modelling on a specific business project with the application of business intelligence. The case study or scenario can be from any BI application area. The report will demonstrate a framework of business analytics and intelligence in a specific business intelligence application area. A presentation will be required to show your understanding of BI or the specific technologies used to build BI applications.
Review/Exam Week Friday (7 June 2024) 11:45 pm AEST
Late submissions are subject to the university's late submission penalty policies.
Assessments will be returned on the Certification date (required for the unit without an exam).
Your third assignment will be marked according to the following aspects:
- Introduction of the chosen BI application scenario
- The business analytics framework
- How to apply artificial intelligence to the business analytics model
- Presentation slides
- Presentation (a recorded video provided by each online group)
Your group will be assessed on the responses regarding teamwork, accuracy, clarity, and suitability for a chosen BI application. See the unit website for more details.
- Evaluate the roles, trends and impacts of various business intelligence and analytics tools in organisations
- Analyse the technological architecture required for building business intelligence systems in organisations
- Evaluate the importance of data analysis, data processing and visualisation
- Apply business intelligence and analytics software tools to solve real-world problems and interpret results.
- Communication
- Problem Solving
- Critical Thinking
- Information Literacy
- Team Work
- Information Technology Competence
- Ethical practice
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
