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BUSN12007 Digital Business Models and Platforms

Digital Business Models and Platforms

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All details in this unit profile for BUSN12007 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student).
The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile.

General Information

Overview

The rapid advancement of digital technologies has transformed traditional business models and given rise to platform-based ecosystems that redefine competition, value creation, and customer engagement. This unit explores the foundations of digital business models, platform economies, and disruptive innovation, equipping you with the knowledge to critically assess emerging business trends. You will examine case studies of successful digital businesses while also exploring challenges related to data privacy, cybersecurity, and regulatory concerns. The unit will provide hands-on experience in designing and evaluating digital business strategies, leveraging platform dynamics, network effects, and digital monetisation approaches to drive sustainable business growth.

Details

Career Level: Undergraduate

Unit Level: Level 2

Credit Points: 6

Student Contribution Band: 10

Fraction of Full-Time Student Load: 0.125

Pre-requisites or Co-requisites

There are no requisites for this unit.

Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).

Offerings For Term 1 - 2026

Brisbane

Melbourne

Online

Sydney

Attendance Requirements

All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).