Overview
Aviation Strategic Management will provide you a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic aviation industry. It will also provide you with an opportunity to integrate various aspects of aviation management you have studied in your course into the process of developing a strategic plan for an aviation organisation such as alliance management and formation, strategic issues for air freight carriers and airport companies, as well as environmental analysis in the global aviation industry. You will learn the tools needed to perform a detailed strategic overview of an aviation-related business including strategic positioning, developing competitive strategy and managing strategy execution.
Details
Pre-requisites or Co-requisites
Students must meet all requisites: 1. AVAT11008 Introduction to Aviation Management, AVAT12018 Air Freight Transportation, AVAT12022 Airport Management; AND 2. AVAT11013 Introduction to Aviation OR AVAT11002 BasicAeronautical Knowledge.
Important note: Students enrolled in a subsequent unit who failed their pre-requisite unit, should drop the subsequent unit before the census date or within 10 working days of Fail grade notification. Students who do not drop the unit in this timeframe cannot later drop the unit without academic and financial liability. See details in the Assessment Policy and Procedure (Higher Education Coursework).
Offerings For Term 1 - 2024
Attendance Requirements
All on-campus students are expected to attend scheduled classes - in some units, these classes are identified as a mandatory (pass/fail) component and attendance is compulsory. International students, on a student visa, must maintain a full time study load and meet both attendance and academic progress requirements in each study period (satisfactory attendance for International students is defined as maintaining at least an 80% attendance record).
Recommended Student Time Commitment
Each 6-credit Undergraduate unit at CQUniversity requires an overall time commitment of an average of 12.5 hours of study per week, making a total of 150 hours for the unit.
Class Timetable
Assessment Overview
Assessment Grading
This is a graded unit: your overall grade will be calculated from the marks or grades for each assessment task, based on the relative weightings shown in the table above. You must obtain an overall mark for the unit of at least 50%, or an overall grade of 'pass' in order to pass the unit. If any 'pass/fail' tasks are shown in the table above they must also be completed successfully ('pass' grade). You must also meet any minimum mark requirements specified for a particular assessment task, as detailed in the 'assessment task' section (note that in some instances, the minimum mark for a task may be greater than 50%). Consult the University's Grades and Results Policy for more details of interim results and final grades.
All University policies are available on the CQUniversity Policy site.
You may wish to view these policies:
- Grades and Results Policy
- Assessment Policy and Procedure (Higher Education Coursework)
- Review of Grade Procedure
- Student Academic Integrity Policy and Procedure
- Monitoring Academic Progress (MAP) Policy and Procedure - Domestic Students
- Monitoring Academic Progress (MAP) Policy and Procedure - International Students
- Student Refund and Credit Balance Policy and Procedure
- Student Feedback - Compliments and Complaints Policy and Procedure
- Information and Communications Technology Acceptable Use Policy and Procedure
This list is not an exhaustive list of all University policies. The full list of University policies are available on the CQUniversity Policy site.
- Critique the theories, approaches and perspectives in the field of aviation strategy
- Explain programs adopted by airlines and airports to assist strategies of competitive advantage
- Analyse the strategic issues associated with technology, information systems and innovation in relation to airline and airport management
- Analyse the influence of strategy policy on the competitiveness of airlines and airports.
N/A
Alignment of Assessment Tasks to Learning Outcomes
| Assessment Tasks | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Online discussion forum - 30% | ||||
| 2 - Case Study - 30% | ||||
| 3 - Group Work - 40% | ||||
Alignment of Graduate Attributes to Learning Outcomes
| Graduate Attributes | Learning Outcomes | |||
|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |
| 1 - Communication | ||||
| 2 - Problem Solving | ||||
| 3 - Critical Thinking | ||||
| 4 - Information Literacy | ||||
| 5 - Team Work | ||||
| 6 - Information Technology Competence | ||||
| 7 - Cross Cultural Competence | ||||
| 8 - Ethical practice | ||||
| 9 - Social Innovation | ||||
| 10 - Aboriginal and Torres Strait Islander Cultures | ||||
Textbooks
There are no required textbooks.
IT Resources
- CQUniversity Student Email
- Internet
- Unit Website (Moodle)
All submissions for this unit must use the referencing style: American Psychological Association 7th Edition (APA 7th edition)
For further information, see the Assessment Tasks.
w.tseng@cqu.edu.au
Module/Topic
Unit Introduction
Chapter
Events and Submissions/Topic
Module/Topic
Competition Policy in European Aviation Markets
Chapter
Events and Submissions/Topic
Module/Topic
Business Models in the Airline Sector – Evolution and Perspectives
Chapter
Events and Submissions/Topic
Module/Topic
Low Cost Carriers in Southeast Asia: A Preliminary Analysis
Chapter
Events and Submissions/Topic
Module/Topic
The Future of Continental Traffic Program: How Lufthansa Is Countering Competition from No-Frills Airlines
Chapter
Events and Submissions/Topic
Module/Topic
Term Break
Chapter
Events and Submissions/Topic
Module/Topic
Cooperation and Integration as Strategic Options in the Airline Industry – A Theoretical Assessment
Chapter
Events and Submissions/Topic
Module/Topic
Marriages and Divorces: Strategic Alliances in the Networked Economy – the Case of Air New Zealand
Chapter
Events and Submissions/Topic
Module/Topic
Forces Driving Industry Change – Impacts for Airports’ Strategic Scope
Chapter
Events and Submissions/Topic
Module/Topic
The Role of Intermodal Transportation in Airport Management: The Perspective of Frankfurt Airport
Chapter
Events and Submissions/Topic
Module/Topic
Airfreight Development Supporting the Strategy of Global Logistics Companies
Chapter
Events and Submissions/Topic
Module/Topic
The Impact of Airports on Economic Welfare
Chapter
Events and Submissions/Topic
Module/Topic
Presentation
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
Module/Topic
Chapter
Events and Submissions/Topic
1 Online discussion forum
Word Count: 1,500 words (+/- 10%) Course Value: 30%
Discussion Task: Each student will be responsible for participating in an online discussion of Airline Alliance Strategy with supporting articles.
Week 3 Friday (22 Mar 2024) 5:00 pm AEST
Upload into Moodle
Week 5 Friday (5 Apr 2024)
Upload into Moodle
This assessment will be marked out of 30 points as follows:
1. Discussion & Analysis (20 points)
2. Specifications (15 points)
3. Professional Standards (5 points)
- Critique the theories, approaches and perspectives in the field of aviation strategy
- Explain programs adopted by airlines and airports to assist strategies of competitive advantage
2 Case Study
Word Count: 1,500 words (+/- 10%) Course Value: 30%
Report Task: Each student will be responsible for submitting a case study(1,500 words) of selected topic. Students will have to take care to edit the final document to ensure that it has consistent voice, grammar, and writing style. The essay should be submitted through Moodle.
Basic Structure: This report must contain a Title Page, List of Abbreviations/Acronyms, List of Tables & Figures, Table of Contents, Executive Summary, Introduction, Main Body, and Conclusion. The case study report should be thoroughly referenced using in-text references (APA referencing is advised and preferred).
Referencing: A List of References should be provided on a separate page, and containing all sources used in the report.
Week 6 Friday (19 Apr 2024) 5:00 pm AEST
Upload into Moodle
Week 8 Friday (3 May 2024)
Upload into Moodle
This assessment will be marked out of 30 points as follows:
1. Discussion & Analysis (20 points)
2. Specifications (15 points)
3. Professional Standards (5 points)
- Critique the theories, approaches and perspectives in the field of aviation strategy
- Explain programs adopted by airlines and airports to assist strategies of competitive advantage
- Analyse the strategic issues associated with technology, information systems and innovation in relation to airline and airport management
- Analyse the influence of strategy policy on the competitiveness of airlines and airports.
3 Group Work
Task A: Group Report Course Value: 25%
Word Count: 3,000 words (+/- 10%)
Report Task: Each group will be responsible for submitting a group report (3,000 words) of selected topic. Students will have to take care to edit the final document to ensure that it has consistent voice, grammar, and writing style. The essay should be submitted through Moodle.
Basic Structure: This group report must contain a Title Page, List of Abbreviations/Acronyms, List of Tables & Figures, Table of Contents, Executive Summary, Introduction, Main Body, and Conclusion. The report should be thoroughly referenced using in-text references (APA referencing is advised and preferred).
Referencing: A List of References should be provided on a separate page, and containing all sources used in the report.
Task B: Group Presentation Course Value: 15%
Report Task: Each group will be responsible for a in-class group presentation (Max 15 mins).
Week 12 Monday (27 May 2024) 11:45 pm AEST
TBA
Exam Week Friday (14 June 2024)
TBA
This assessment will be marked out of 40 points as follows:
1. Group Report (25 points)
2. Group Presentation (15 points)
- Analyse the strategic issues associated with technology, information systems and innovation in relation to airline and airport management
- Analyse the influence of strategy policy on the competitiveness of airlines and airports.
As a CQUniversity student you are expected to act honestly in all aspects of your academic work.
Any assessable work undertaken or submitted for review or assessment must be your own work. Assessable work is any type of work you do to meet the assessment requirements in the unit, including draft work submitted for review and feedback and final work to be assessed.
When you use the ideas, words or data of others in your assessment, you must thoroughly and clearly acknowledge the source of this information by using the correct referencing style for your unit. Using others’ work without proper acknowledgement may be considered a form of intellectual dishonesty.
Participating honestly, respectfully, responsibly, and fairly in your university study ensures the CQUniversity qualification you earn will be valued as a true indication of your individual academic achievement and will continue to receive the respect and recognition it deserves.
As a student, you are responsible for reading and following CQUniversity’s policies, including the Student Academic Integrity Policy and Procedure. This policy sets out CQUniversity’s expectations of you to act with integrity, examples of academic integrity breaches to avoid, the processes used to address alleged breaches of academic integrity, and potential penalties.
What is a breach of academic integrity?
A breach of academic integrity includes but is not limited to plagiarism, self-plagiarism, collusion, cheating, contract cheating, and academic misconduct. The Student Academic Integrity Policy and Procedure defines what these terms mean and gives examples.
Why is academic integrity important?
A breach of academic integrity may result in one or more penalties, including suspension or even expulsion from the University. It can also have negative implications for student visas and future enrolment at CQUniversity or elsewhere. Students who engage in contract cheating also risk being blackmailed by contract cheating services.
Where can I get assistance?
For academic advice and guidance, the Academic Learning Centre (ALC) can support you in becoming confident in completing assessments with integrity and of high standard.
What can you do to act with integrity?
